Political Ideologies Essay - 666 Words

Political Ideologies Introduction In this assignment I will describe three major political ideologies. I have chosen to look at communism, capitalism and socialism. I will then go on to explain how two major British political parties reflect their ideological positions. Task One I will explain communism first, followed by socialism and finally Ill describe capitalism. Communism This is the most extreme ideology out of the three. It is based on the ideas of Karl Marx. As you shall hear on paper it sounds great but in theory it fails badly in practice. This theory has never worked over long periods of time. In a communist country a political election was a rarity. If it†¦show more content†¦Human Rights abuse often happens in mass quantities in communist countries. When Stalin ran the Soviet Union over 60 million people were murdered because of their opposing views towards the communist way of life. Socialism Socialism, like communism, is based upon ideas from Karl Marx. I said that the only way worker could change a system was to work together to overthrow it. The main socialist arguments are aimed to overthrow capitalism. Capitalism is seen a bad and evil. Socialists believe capitalism contains the seed to its own destruction. The world is divided into workers and Capitalists. They believe capitalist and the workers can never agree on what is good. This is their main reasoning to why Capitalism will never work. According to Socialists, Capitalism wastes resources and exploits the workers. They also say Capitalism make the world unequal and limits the freedoms of the poor. Socialists stress the importance of society rather than the individual. Other things socialist place importance upon are, peace rather than conflict, public rather than private ownership, the need to tax the rich to benefit the poor and the importance of a good environment to grow and live in. Would socialist beliefs eliminate or reduce crime? If everybody has what they need, the need to steal has been eliminated. Socialism is a complex theory and has many variations;Show MoreRelatedPolitical Ideologies Are The Best Way Of Governing A Country1734 Words   |  7 PagesIntroduction: Political ideologies are the beliefs, morals and ethics held on what is the optimum way of governing a country (Jost, Federico, Napier, 2009). They have long guided the elected governments behaviour, particularly in effect to Social Policy decisions; determining what policy initiatives will be elected and what is the best way of implementing such policies. New Zealand has had various political ideologies brought in by different governments; such as Social Democracy, Social LiberalismRead MorePolitical Ideologies And The Basic Philosophy Of A Community2913 Words   |  12 Pagesand political system that is established in any nation is designed on the fundamental principles of their existence, which define their cultures, their needs, their demands and the concept of their living. From this we can deduce that a kind of charter comprising of the values, ideas, thoughts, principles and the ethical boundaries of a society, that works for the construction of a social embodiment of a co untry and graphs out certain templates of actions to be followed is known as a political ideologyRead MorePolitical Ideology743 Words   |  3 PagesPolitical ideology SS236 John Kaplan University Throughout American history many different ideologies and legislations according to the constitution. These ideologies have structured the American system for many ages and people really never really look throughly into them at all. Some people really do blindly follow certain ideologies and really never stop to think about the repercussions when it comes to them and they only really take into consideration what is really going on. The liberalsRead MorePolitical Ideologies And The Government Essay2489 Words   |  10 PagesPolitical ideologies are a significant way to label a person’s values, beliefs, and understanding of the government’s intentions to enhance the system’s use of evoking freedom, order, and equality. In fact, many political parties use their own ideologies when campaigning for office in order to display a better understanding of what they visualize as their potential political agenda. Ideological labels such as liberal, conservative, libertaria n, and communitarian each have a different classificationRead MoreTwo Major Political Ideologies Today1152 Words   |  5 Pages Two Major Political Ideologies Today Republicans and Democrats have been the two main political parties who have battled for control of political positions in the United States since the mid 1850’s. While Republican’s and Democrat’s political ideologies have changed throughout their history, since the late 1960’s their parties coalition has relatively stayed the same. In this essay I will briefly summarize these political ideologies that define the Democratic and Republican partiesRead MorePolitical Ideology Essay1274 Words   |  6 PagesPolitical Ideology Essay Through out the past there have been many different forms of political ideology. With all theses different types of government you have to wonder sometimes which one of theses forms of government would be the best to run the ideal society. In this paper I will compare and contrast; liberalism, social democracy, fascism, communism, and anarchy. Also I will give my opinion on which one of these forms of government would be the most ideal to run a modern day county or societyRead MoreLiberalism And Conservatism Are An Abstract Political Ideology1163 Words   |  5 PagesLiberalism and conservatism are an abstract political ideology that is formed from evolving list of political attributes (Bruns Gimpel, 2000). While it may be difficult to create a comprehensive definition, Smith (1990) defined liberalism as individuals who are reformist, democratic, libertarian, humanitarian, egalitarian, and permissive. Conservative attributes focus on, â€Å"small state, minimal regulations, indivi dual freedom and responsibility, patriotism, and strong law and order† (Dommett, 2015)Read More political ideology Essay477 Words   |  2 Pages Position Paper: Political Ideology nbsp;nbsp;nbsp;nbsp;nbsp;Upon entering my first semester at Southern Nazarene University I could not have told you my political ideology. I knew what my opinions, observations, expectations, and ideals were, but did not know the proper ideology that would define them. Through several courses that I have taken, I have become more informed as to the role that I would like to see the government take throughout society as a whole and in the economy. Upon readingRead MoreTaking a Look at Political Ideologies684 Words   |  3 PagesIt’s an understatement to say our ideology shapes the way we live our lives every day. It affects the way we view and react to different people. Ideology is a set of beliefs that affects our outlook on the entire world. Most of the time ideology refers to a set of political beliefs or a set of ideas that relate to religious views. In a simpler meaning, ideology means having a views or opinions based on your ideas of that thing. The Republican ideology today is based on conservatism. They believeRead MoreThe Political Ideology Of Anarchism And On The Main Believes Of This Ideology1350 Words   |  6 PagesThis essay will focus on the political ideology of Anarchism and on the main believes of this ideology. It will then specifically take under consideration the belief that the society could survive without the state which is seen as an evil. In conclusion, it will discuss how the absence of government would affect people’s lives. Anarchism derives by anarchy which means no rules. It‘s a philosophy that has is the centre humans. It focusses on leadership because all humans cooperate to establish

Developments of Community Policing Over The Last 25 Years Free Essay Example, 3000 words

Citizens are no longer just incident bystanders to the crime they have an active role in preventing it. The idea of community policing doesn't go over easy with all police officers. Many cops feel that this idealistic vision of the police working hand in hand with the community is problem filled. Many cops feel that their job is to fight crime solely. It should not be up to them to take care of many of the tedious jobs that the community will ask of them. Trying to do so will only over extend the force taking away from many of the more important things an officer must concentrate on. These cops fear that the community will become over-dependent upon them. A story on concentric. net describes a situation like this, "We got a call the other day for Officer---. This woman's refrigerator quit working, and she had to talk to Officer--- about whom she should get to fix it (Frequently, p." It is clear sometimes the more you help people the more dependent they become on the help. There is a lso of the problem of an officer becoming attached to some of the people in his district. We will write a custom essay sample on Developments of Community Policing Over The Last 25 Years or any topic specifically for you Only $17.96 $11.86/page

Role of Media in Tourism - 9761 Words

The Role of Media Communications in Developing Tourism Policy and Cross†Cultural Communication for Peace, Security for Sustainable Tourism Industry in Africa Author: Wilson Okaka Lecturer (Communications and Environment Programmes) Kyambogo University Kampala†(Uganda) Telephones: [Office: 256†414†3771775] † [Mobile: 256†078†2588846] Email: nupap2000@yahoo.com Paper Presented at the 4th International Institute of Peace through Tourism (IIPT) African Conference on Peace through Tourism at Educators’ Forum, Uganda (Kampala). Organized by the International Institute for Peace through Tourism (IIPT), United States of America (USA), Held At Serena International Hotel and Conference†¦show more content†¦Media communications would ensure that the African region has access to quality information through public awareness campaigns based on development communication theories where all the stakeholders are actively involved in the entire process of the campaigns, that is, from message designs, to campaigns implementations to evaluations for campaigns effectiveness. Africa is one of the new areas where the increasing number of major global tourism products and services are being developed. 2 The continent’s domestic markets are favourable for the currently less tapped eco† tourism markets. Africa has a potential huge source of revenues for the international and local actors in the current and future tourism industry. Introduction Media communications technologies are imperative for frontline investments for sustainable globalised tourism development indicators. The powerful effects of media communications technologies can dawn on the African continent with sweeping changes of attitudes and behaviour among the key actors in local, national and global tourism for peace, security and sustainable development. The social, cultural, economic, political and environmental benefits of tourism would usher in monumental and historic changes in the African Union. As the verdict goes, the media has a social responsibility toShow MoreRelatedEnhancing the Tourist Destination: An analysis of the Official Tourism Website of Indonesia1378 Words   |  6 PagesB. Literature Review 1. Tourism Discourse Tourism is a movement which comprises the straight interaction between cultures and all that this conception consist of namely culture and heritage, folklore, customs, gastronomy, dancing, rules, etc. The relationship between language and tourism has been paid attention by some scholars such as MacCannell (1976) and Urry (1990) who argue the tourism development depends on language use and how to construct and define the tourist experience and destinationRead MoreRole Of Media Intourism New Communication Technologies.1631 Words   |  7 PagesROLE OF MEDIA IN TOURISM NEW COMMUNICATION TECHNOLOGIES ABSTRACT Matru Devo Bhava Pitru Devo Bhava Aachaarya Devo Bhava Athithi Devo Bhavo - Tittariya Upanishad Respects to Mother, Father, Guru and Guest. They are all forms of God. The saying shows the importance and significance of GUEST in India. From the days of Vedas , we Indians consider tourist as a welcome guest and we give top priority to â€Å"Yatrik† or tourist as an important guest and treat himRead MoreGlobal Code Of Ethics For Tourism1067 Words   |  5 PagesINTRODUCTION In 1957, an international organization for tourism knows as United Nations World Tourism Organization (UNWTO) was established by United Nations. UNWTO was originated from International Union of Official Tourist Publicity Organization. UNWTO is an international organization and being the leading international organization in tourism it is responsible for the promotion and sustainable of travel and tourism all over the world. It has 157 countries and 6 territories and more than 500 AffiliateRead MoreThe Impact Of Social Media On Tourism Essay1451 Words   |  6 Pagesthat a tourist gains through a travel experience; not all sights are worth seeing. Concepts like the effect of social media, the tourist gaze, the circle of representation and the impact of tourism in the economy are discussed to convey the argument that not all sights are worth seeing. Social media is a great influential source of information about tourist destinations. Social media like Facebook and Twitter are used to advertise different destinations and affect tourists’ ideologies, perceptionsRead MoreAdvances And Development Of Tourism : A Literature Of Review1476 Words   |  6 Pages Advances of Technology in Tourism: A Literature of Review Introduction Technologies have influenced the growth and development of tourism industry in many ways. The issue that will be covered in this literature review is the advances of technology in tourism. The purpose of this literature review will explore the major opportunities for tourism service providers. The literature gathered from a variety of resources in particular areas of Internet and social media, innovation of technology inRead MoreImpact Of Marketing On Internet + Era Essay1337 Words   |  6 PagesFirst of all, write down four main parts, that are the new impact of marketing ways in Internet + era, the discussion of tourism promotion strategies on social network and the innovation form of Internet + tourism, in the end, it is conclusion. About the first part, it will introduce the characteristics of the Internet + times, the rise of social networks, as well as the impact of both on the new means of marketing. The internet + times have three characteristics: First, it is cross-border integrationRead MoreLong-Term Effects of Global Tourism on Economy1742 Words   |  7 PagesLong-term effects of global tourism on economy Tourism is the travel tour activities which provides travelers leisure facilities and service industry. And it is also a kind of leisure entertainment that has complex social phenomenon, involves the politics, economy, culture, history, geography, law, and other social fields. Generally speaking, tourism has a profound impact for the country. Tourism gradually has become a prevalent activity all over the world. Compared to 2009, there were 1002Read MoreIts More Fun in the Philippines1363 Words   |  6 Pagesinternational tourism campaign tagline â€Å"It’s more fun in the Philippines† and to explore the factors behind the Agency’s decision to tap the Social Media as its primary vehicle in promoting Philippine tourism through the new campaign slogan. The study likewise assessed the effectiveness of the new media strategy in reaching its target market – foreign tourists. Open-ended interview guides were used in securing information from DOT and the Ad Firm responsible for the development of the new tourism campaignRead MoreThe Role Of Macro Environment On The Tourism Marketing Operations Of The Nan Tien Temple1600 Words   |  7 Pagesfocus, including: t’ai chi, meditation and calligraphy. Tourists are also offered accommodation options on the same grounds if they’re looking to s tay in the area, as well as conference facilities and weddings. The Macro-Environment plays a role on the tourism marketing operations of the Nan Tien Temple, and its opportunities and threats to its sustainability. Currently the Nan Tien Temple’s website is very outdated, with a limited online booking system, hindering how they can plan/use online technologiesRead MoreThe Objectives Of The Marketing Strategy1722 Words   |  7 PagesThe objectives of the marketing strategy are: 1. To ensure that there are an increased number of U.S and international (Brazil, France, Canada, UK, USA) visitors and tourism suppliers. (It is recognized that the objective of each country is to increase visitation to its own nation. This strategy is designed to increase visitation to more than one country thereby adding value to the efforts of the company. 2. To determine how the Miami in a Click customers, using their resources, can contribute to

Essay about Burmese Days Review - 893 Words

I. Orwell, George. Burmese Days, Harcourt Inc, 1934. 287 pp. Patrick Morgan The World Since 1850 Greenstein Burmese Days Book Review September 27, 2010 II. George Orwell, born Eric Blair was born in Motihari, Bengal, a then British territory of India in 1903. He was very scholarly from a young age and earned scholarships to preparatory schools and both Wellington and Eton colleges. After furthering his education at Eton he joined the Indian Imperial Police Force in Burma. After 5 years he grew to hate the thought of British imperialism and resigned in 1928 to return to England. It is suggested by many that Burmese Days is loosely based on his service. Orwell was from a â€Å"lower-upper middle class† family, but chose to†¦show more content†¦Veraswami stop and Dr. Veraswami’s reputation is reestablished. This leads to U Po Kyin’s plan to sink Mr. Flory by paying Mr. Flory’s former mistress to make a scene and kill all dreams he had with Elizabeth after she had taken him back for the second time. Which ultimately causes Mr. Flory’s depression and suicide and Dr. Veraswami to lose his powe rful friend, chance of club membership, and his job. He is then demoted and sent to another area. Orwell gives most attention to the corruption that takes place due to the self-serving magistrate U Po Kyin. The most important feature of this book is the fact that though it is a novel it is based on events that occurred during this time, in this place. I was most amused by how the book links culture and social commentary to a romantic story. The story, for me, was tough to follow at first but once established I found the usage of side stories to clutch my interest. IV. George Orwell writes this book to bring forth his thoughts and knowledge gained from living in working during the span of British colonization in Burma. Orwell is resentful of that of British imperialistic control of Burmese wealth, and mistreatment of the native people. Orwell pronounces how British control in Burma has ruined the culture of the natives and caused the few natives that gain political power to become corrupted and turn against their own people for their own self-gratification. Orwell relates the corruption of power to theShow MoreRelatedBurmese Pythons in the Everglades1599 Words   |  7 PagesUnited States, a group of tourists set out for a day of exploration in the Everglades. They hoped to see some of the diverse and unique species that the Everglades are famous for, and maybe snap a few cool pictures to show their friends. They could never have anticipated what they would actually discover. A short way into their trek, the party was drawn to a noisy struggl e nearby. They followed their ears to a duel between an alligator and a huge Burmese Python. The alligator clamped his jaws aroundRead MoreImperialism In The 19Th Century Resulted In European Countries1726 Words   |  7 Pagesproposed new points of view when analyzing imperialism, and have similar themes regarding oppression. Achebe’s success in his novel can be measured through evaluating Things Fall Apart’s impact on western society throughout history from 1958 to modern day. In order to effectively analyze Things Fall Apart as a novel, understand Achebe as an author, and properly assess imperialism’s effect on the modern world, it is consequently important to recognize the historical facts behind imperialism. ImperialismRead MoreThe Is An Oil Company Of California2451 Words   |  10 Pagesto international markets such as China and India and the Burmese government maintained a stable climate but on the other hand the region where the pipeline was being constructed was not safe to work as Burma had a military dictatorship which harassed and violated the rights of people, after analysing and knowing all these facts Unocal still invested in the project. During the construction of the pipeline there were reports that the Burmese Karen minority groups were forced to relocate and were torturedRead More Prospect of Democracy in Burma Essay2385 Words   |  10 Pages the international community and the people of Burma expected the process to evolve to the next stage – substantive political negotiations. However, the whole process has stalled. Burma’s military remain in control. In justifying the hiatus, the Burmese military leaders engage in various forms of platitudinous rhetoric, carefully designed to obfuscate their totalitarian intent. The theme of this rhetoric is that the country is undergoing a transition toward a multi-party democracy. Burma’s influentialRead MoreThe Military Forces in Myanmar2777 Words   |  12 Pagesthemselves without outside help as when the Portuguese helped reunite Burma in 1531 . Trend continued well into the Anglo-Burmese war of 1824. Burma lost and as a result had to cede of its land to British India. By 1885, the entirety of Burma was a province of British India until 1937 when it became a crown colony of Britain . It wasn’t until Japan invaded Burma in the 1940s that the Burmese were able to successfully resist foreign rule. Even in its Colonial period there was a lack of widespread internalRead MoreGeorge Orwell s Books On His Thoughts And Feelings Toward The World868 Words   |  4 Pageshe would begin t o see the detestable side to British Imperialism. Orwell knew he wanted to be a writer so after 5 years resigned from the force and went back to England in 1922. (George Orwell Biography) Soon he would publish his second big book Burmese Days in 1934 which â€Å"offered a dark look at British colonialism in Burma, then part of the country s Indian empire† (George Orwell Biography). By this time Orwell identified himself as a socialist. Two years later Orwell and his wife traveled to SpainRead More British Empire Essay2886 Words   |  12 Pagessettlements established by the English East India Company. INDIA: THE BRITISH ESTABLISH THE CITY OF CALCUTTA Although the story of the British involvement in India is dramatic and is studied in detail in the next chapter, it is still necessary to here review the major developments. By 1700, the English East India Company had set up three major trading posts in India, being careful at the time to engage in trade only and making no attempt to colonize or rule the locals. In fact, through co-operation withRead MoreMiley Cyrus ´ Career Essay1392 Words   |  6 Pagesperformance occurred when she bent down in front of Robin, delivering a personal â€Å"twerking† (HollywoodLife). Some may frown upon this inhibited display, but it is just an additive to Miley’s expressive movement. Not three days after Miley’s taboo production, millions of tweets and reviews had surfaced the internet, both positive and negative. One particular unfavorable critic, Kyle Anderson, stated in his co-authored scrutiny, â€Å"Now the only thing well remember about her VMAs moment is how she masturbatedRead MoreThe Themes and Motivations Behind George Orwells 19842682 Words   |  11 Pagesconvalescent leave that Eric decided to spend the rest of his life as a writer. His time spent with the Imperial Police proved not only to help him mature, it also lent itself to two essays, â€Å"A Hanging†, â€Å"Shooting and Elephant† and the novel, Burmese Days that he’d pen later in life. (Orwell, n.d.) Once George was removed from service and back in England, he visited his old tutor Gow for advice on becoming a writer. The result of the visit was his decision to move to London; by the end ofRead More Economic Development Essay2071 Words   |  9 PagesEastern countries, which employ large numbers of Bangladeshi workers. Relations with India have improved considerably due to the pragmatic approach taken by the current government. More recently, an influx of Burmese Muslim refugees across the Southeastern border has created tensions with the Burmese authorities. The Economy Bangladesh is one of the most populous and poorest developing countries. The annual per capita income is about US$265. With its newfound political stability, Bangladesh has undertaken

Teachers Essay Example For Students

Teachers Essay Teachers Essay of the 21st century, like those of the past, are not only teachers of subjects such as math, English, or science. Teachers are role models, confidants, and continual learners. To prepare our students for their future, we must also teach many more basic concepts. One of the greatest challenges of preparing students will be teaching them to express their opinions and beliefs without the fear that they will be scorned. If a student is allowed to express their own multicultural views, they may be more open to understanding others. Counseling is an invaluable part of the school. Students need to have any emotional problems addressed quickly and effectively. Anger does not have to lead to violence, but instead to drawing, talking, and writing about the problem. Get students involved in extra-curricular activities. Learning does not stop when the final bell rings. Activities such as art, music, sports, and volunteering time can foster a new learning environment. Students will be taught the value of teamwork, patience, citizenship, honesty, and respect. The role of the teacher as a coach and even parent make lasting impressions on students. In the classroom, students should develop organizational and study skills. We need to encourage independent critical thinkers, who at the same time, are not afraid to ask questions. Students will be teachers to other students teamwork inside and out of the classroom. Ever-changing technology is arising in classrooms everywhere. It requires updating old competencies and readiness for that yet to come. The school will also need to continually reinforce daily routines. Good hygiene, the value of breakfast, and seat belt and helmet safety are a few. Students of the 21st century are exactly that, our future. As teachers, we teach both subject matter and character development. Everything we do, both in and out of the classroom should develop and inspire confident attitudes, high expectations and goals, and help guide our children towards a career of their own. .

Strategic Management Of Malaysia Airlines †Myassignmenthelp.com

Question: Discuss about the Case Study for Strategic Management of Malaysia Airlines. Answer: Introduction Background of the Company About Us Malaysia Airline is the national air carrier of the Malaysia that is operating jet services on the network of domestic as well as international destinations in four of the continents. It is based on Passenger Transportation Industry. The slogan of the Malaysia Airlines is Going Beyond Expectations (Malaysiaairlines.com, 2014). Through various other subsidiaries, the airline industry manufactures aircraft parts, offering trucking, cargo transportation services, offers laundry and dry cleaning services for the airline industry. Figure 1: Logo of Malaysia Airlines (Source: Malaysiaairlines.com, 2014) Situation This airline industry becomes an award-winning carrier with a fleet of more than 100 flying machine that offers administrations to more than 110 destinations over the four continents. The Airline System is the corporation with a global expansion, and it grows in response to customer demand for international coverage (Chen, Liu and Guan, 2015). The airline industry enhances in-flight services; consistent ground support, as well as better infrastructure, will set world standards. History of the Company Malaysia Airlines System is also known as MAS, and it was found in the year 1947 as the Malayan Airways, and it changed its name in 1972. The Malaysia Airlines was built up from the joint activity and additionally an endeavor of the Imperial Airways and in addition Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore. Malaysia Airlines positioned second among the 88 contenders in the Aviation Week's Top Performing Companies that measures the money related practicality of the aircraft business (Malaysiaairlines.com, 2014). For as far back as ten years since its foundation, it holds an excellence record of service. Competitive Position of Malaysia Airlines In Malaysia Airlines, there are various types of competitive advantages such as the cost structure of the company, offerings of product, distribution of network as well as customer support. Malaysia Airlines can build a competitive position in the airline industry, as it is less expensive than other international airlines (Pearson et al. 2015). It is a well-maintained modern fleet, excellent in in-flight service, better airport facilities and services and comfortable services. This company is given an extension towards a culture of warmth as well as sociability, improved website with better booking engine and competitive promotions. The competitors of Malaysia Airlines are Singapore Airlines, Jet Airways and Air India Express (Thomas, 2015). The competitive advantage of Malaysia Airlines is based on differentiation such as in the first and business class; there is fast check-in, extra places of cabin baggage and golden lounge. In the economy class, there is in-flight entertainment an d in-flight shopping. Strategic Analysis Strategic analysis understands of the external environment of Malaysia Airlines to maximize its interaction, potential as well as capability between the environments. The Malaysia Airlines can achieve profit and competitive advantage if the company follows three strategic processes such as analysis, formulation as well as implementation. With an increase in demand of the customers and improving the flying equipment, people are traveling across the world. It has led to increase in the tourism industry (Grant, 2016). The airline industry is focusing on reducing the environmental impacts associated with their business. Aircraft today are become 80 percent more fuel-efficient. As the Malaysia Airlines share of global emission is small, therefore the industry expects to increase to 3 percent in the year 2020 due to growth in the air transport sector (Shapiro and Varian, 2013). Data inventory of the airport owned vehicles as well as transport, consumption of electricity are the key segment s to develop carbon footprinting as well as reduction. Strategic Positioning In order to position Malaysia Airlines in the airline industry, SWOT Analysis is carried out. The strength factors are that more than 70 years of airline services, it has recognized the brand name (Hill, Jones and Schilling, 2014). The company depends on the government in order to protect their financial distress. The weakness factors are that the airline industry has strong revenue growth, and its operating margins are below the industry average. There is a high cost of staff, aircraft maintenance and overhaul charges (De Neufville, 2013). The opportunities for the company are to increase cargo traffic and expansion of passenger traffic. The threats are high competition and increase in the price of fuel. Figure 2: SWOT Analysis (Source: Liou, 2012, pp-62) Malaysia Airline Industry commits to recover their environmental performance by running their global operations in order to reduce the impact on the environment. The on-going renewal results into measurable fuel efficiency gains (Liou, 2012). The cost of ownership is one of the most important criteria in the purchasing decisions of this particular airline industry. As fuel is the biggest cost component of the airline industry, therefore the manufacturers address the efficiency of fuel. Malaysia Airlines are becoming more fuel-efficient as newer technology such as lighter aircraft fabricated using complex materials (Dey, 2016). As a part of the overall business planning of Malaysia Airlines, Runway to Success (2016-2020), the Sustainability related the Resource Management that is managed by the Sustainability Office develops plans and initiatives. Strategic plans for Malaysia Airlines are developed with the aim to achieve cost savings, reduction in the carbon emissions and opportunity to promote green value to the airline industry (Hollensen, 2015). The employees of the airline industry adopt responsible environmental behavior in order to promote environmental awareness in the business operations. Competitive Environment Using the Porter five force frameworks, Malaysia Airlines determines its competitive strength in the airline industry. By using this framework, Malaysian Airlines identify their threat of new entrants (Ward and Peppard, 2016). The new threat that the Malaysia Airlines face is that they need to focus on international airlines. Two companies are competing against the aircraft manufacturing industry such as Boeing as well as Airbus. As the Malaysia Airlines are choosing the Boeing as their key aircraft, then Boeing has no alternative in order to increase the price of their aircraft (Pearson et al. 2015). The airline industry uses bargaining power of the consumer in order to bargain their price of aircraft. The power of the suppliers is a negative factor for Malaysia Airlines as if is vital to modify an additional aircraft manufacturer such as Airbus as their staffs are knowledgeable with Boeings aircraft. (Refer to Appendix 1). Strategic Groups Strategic groups classify the companies that are given similar airline services as Malaysia Airlines. Among the five-star airlines company, Malaysia Airlines always offer different places of destinations through the entire world where Air Asia provides with a well-known destination. Air Asia is the low cost carrier that takes the advantage in competition as they can focus on the customers in Asia and go for a cheaper alternative (Malaysiaairlines.com, 2014). Strategic Purpose The vision of Malaysia Airlines is to become a global leader in order to create airport cities. The mission of Malaysia Airlines is innovated their travel and sustainable value creation for the shareholders (Malaysiaairlines.com, 2014). Core Values of Malaysia Airlines Using the value chain analysis model, the primary income of Malaysia Airlines is based from its logistics services, maintenance of aircraft as well as the development of technology (Christopher, 2016). The airline industry has lower cost structure as well as an increase in the value of outcome product. By increasing a value of the ending products, the airline industry can be able to struggle in the market by accepting the connection between value chain activities (Pearson and Merkert, 2014). Apart from all this, coordination with the customers as well as suppliers can reduce cost and then make a bond with the customers. An improvement over the performance of the Malaysia Airlines helps to achieve as well as gain higher profit in their strategic processes. (Refer to Appendix 2) The primary and support activities of the Malaysia Airlines are to be discussed as follows: Primary activities: Inbound logistics: There are various activities such as material management to receive the materials from the suppliers. From the getting of materials from the suppliers, storing those externally sourced materials and then conducting them within the firm (Pearson, Pitfield and Ryley, 2015). For example, supplier scheduler such as fuel and catering of airlines food. Operations: It is related to the production of products as well as services. The operations are to be split into various departments within the companies such as aircraft maintenance work. Outbound logistics: Purchasing of airline ticket involves the activities that can cause a delay in the final service of the customers. Marketing and Sales: Market research is to be done by the marketing manager to analyze the requirements as well as the demand of the customers for creating awareness among the targeted customers (Khalique and Isa, 2015). Services: Handling of complaints is done by the airline authorities related to the production as well as an offering of airline services (Pereira and Caetano, 2015). These airlines operations are splitting into various departments into various companies. Support Activities Firm Infrastructure: Malaysia Airlines has a flat organizational structure such as planning and controlling system. It consists of finance, legal and other departments. Human Resource Management: It consists of recruitment of employees based on its high-specialized skills, and the rewarding system is there within the workplace of Malaysia Airlines (Chen, Liu and Guan, 2015). Product and Technology Development: Marketing testing, research, and development are carried out on other airlines. Procurement: This department is responsible for purchasing various airlines machinery, equipment that are required for the airline industry (Tan and Yap, 2015). Malaysia Airlines should have better procurement department that can obtain highest quality goods at lowest prices. Over the five years, Malaysia Airlines plans to revive their airline with around $1.73 billion as well as involved in shrinking the route of the network, selling of aircraft as well as laying off more than third of the person workforce. Malaysia Airlines strategic plans are to do new changes to pick up their competitive position in the market (Malaysiaairlines.com, 2014). The airline company picks in premium travel such as refurbishment of business class with flat bed seats as well as up gradation of flagship golden lounge. Strategy options for growth Strategic Option 1: To grow network as well as build capacity Malaysia Airlines aim to expand new routes as well as raise frequency on the existing routes with enlargement of potential by the following action plans such as: Identification of high-value codeshare as well as special pro-rate agreement partners Increase in the agreement with the partners (Mansor et al. 2015). Performing of disconnect analysis on order to optimize connectivity Identification of new codeshare as well as SPA agreements to pursue The Hub and Spoke strategy are used to increase feeder traffic onto the trunk routes of Malaysia Airlines. Additional resources should direct to widen capacity into the core network of Malaysia Airline in China and India that are probable to occurrence higher than average growth in the air traffic (Min and Joo, 2016). In order to acquire their network better, the airline industry should obtain long-range narrow body aircraft in order to function new routes. The airline industry plans to order new planes and its benefits from the fuel efficiency of new jets. The new plane is expected to replace the carrier by the year 2018. Strategic Option 2: Reduction in structural and operational cost Malaysia Airlines should reduce its structural and operational cost that enables the airline industry to offer lower as well as competitive fares when it is compared to other airlines. The structural operating cost is to be influenced by a change in the location (King et al. 2015). Operational cost is influenced by a change in the strategy of the workplace. Both the operational as well as recurring cost is reduced with focusing the incentive strategies that can improve the business performance as well as increases in its competitiveness among the other airline industry (Moore-Copple, Climek and Pritchard, 2015). The strategies to reduce both structural and operational cost are a review of suppliers and airline service. Therefore, cost reduction strategies increase the productivity of Malaysia Airlines allowing for strategic reallocation of the resources. Strategic options 3: Improve over passenger flight services Malaysia Airlines should plan to launch of new airlines that will set new standards for their product, cost efficiency, operational excellence as well as service quality. These factors should help to improve the passenger flight services, build customer, and brand loyalty (Gosling and Ayres, 2015). Malaysia Airlines should give important information on their websites to give immediate answers to the customers queries (Morecroft, 2015). The company should create resources such as blogs, guides, and maps to give information to the customers. The information should be related to airport maps, information of passenger, real time flight status update, information on traffic as well as travel guides. Use of advanced technology also helps to increase the customer experience (Pearlson, Saunders and Galletta, 2016). The technologies such as CRM tools for managing the relationship, marketing tools to engage the customers, Online survey tools in order to measure the satisfaction level of a cust omer through airline services given by Malaysia Airlines. Strategic options 4: Improve in environmental sustainability Malaysia Airlines should modernize their fleets with fuel-efficient aircraft. This employment of new technologies as well as fuel-efficient standards should reduce the emissions of carbon. Installation of winglets should reduce the use of fuel (Wu, 2016). The airline industry should also offer water saving, recycling and carbon offset programs to reduce the emission of carbon. Apart from this, most of the Malaysia Airlines have noise complaints. Therefore, the company should add winglets to their fleet such that they can reduce the noise footprint for the aircraft operations (Slack, 2015). The management team of Malaysia Airlines exposes to significant levels of aircraft noise that has dropped by 97% since 2020. From 2020, the airline industry will cap their emissions as well as growth will be carbon neutral. Strategy Implementation The main priority of Malaysia Airlines is to implement their strategies laid out with the turnaround plan to be implemented in the next three years. The strategic implementation plan for the airline industry has taken place under the restructuring plan of Malaysia Airlines (Mellahi and Frynas, 2015). The Malaysian carrier is looking to forward to execute a new passenger service system that can also cut the operational as well as a structural cost of the business. It also drives revenue and extends the customer reach. The strategic implementation project team requires a lot of communication with the experts to explain entire project plan (Morden, 2016). Regarding pricing strategy such as reduction of both structural and operational cost, the airline industry offers cheaper tickets that make the customers travel with the Malaysia Airlines more attractive (Hollensen, 2015). The Malaysia Airlines would serve their markets when the airlines businesses have counterpart to part their strate gies to boost their economy. The airline industry should also plan to win customers by delivery of new aircraft by 2020. It will reduce their average age of fleet size from 12.2 years to 7.7 years (Malaysiaairlines.com, 2014). By implementing the mentioned three strategic options of Malaysia Airlines, the airline industry will try their best to lead in inbound tourism carrier of Malaysia. The fuel savings initiatives that are taken by the Malaysia Airlines are the operational initiatives such as reduction in target gate arrival fuel, an improvement over the efficiencies of fuel and reduction in power units of the mainline (Kotler et al. 2015). The weight reduction initiatives are taken such as reduction of ice boarded on the international flights. The installation of the winglets also results in a reduction in noise. The other fuel savings initiatives are a reduction in over fuel. As the management team of Malaysia Airlines makes a change in their competitive sustainability to increase their competition among their competitors (Pearson and Merkert, 2014). Strategy Duration Department Option1: To grow network as well as build capacity 1 year Identification of high-value codeshare as well as special pro-rate agreement partners 3 months Legal Raising in the agreement with the partners 5 months Marketing and Sales Performing of misconnect analysis on order to optimize connectivity 2 months IT Identification of new codeshare as well as SPA agreements to pursue 2 months Legal Option 2: Reduction in structural and operational cost 6 months Change in the strategy of workplace 2 months Marketing and Sales Review of suppliers and airline service 2 months Marketing and Sales Focusing the incentive strategies 2 months HR Option 3: Improve over passenger flight services 1 year Loyalty program 2 months Marketing and Sales Training such as safety recruitment training, ground handling, cabin crew as well as engineering 3 months HR Review of the current routes with publishing of updated routes 4 months IT Review of fleet management 3 months IT Option 4: Improve in environmental sustainability 6 months Change in fuel-efficient standards 2 months Sustainability Team Reduction in carbon emission 2 months IT Reduce the noise footprint for the aircraft operations 2 months Sustainability Team The Malaysia Airlines can accomplish benefit if the organization takes after three key procedures, for example, examination, detailing, and execution. With expansion sought after of the clients and enhancing in the flying supplies, individuals are traversing the world. It has lead to an increment in the tourism business (Grant, 2016). The above table shows that the airline industry takes three years to implement their strategic options in their business operations. They can strategically implement their strategies to increase their productivity of their services as well as profitability in their airline business. Essential Conditions Measurement of the new strategies is significant as a expansion of the plan as well as strategy. In order to compute, the achievement of the mentioned strategies, evaluation and control are done based on the annual plan control, profitability control, efficiency control as well as strategic control (Pearlson, Saunders and Galletta, 2016). These strategic plan formulated in this paper to ensure that the Malaysia Airlines is still flying high and becomes the leader in the Malaysia airline industry market. Profitability control It is done based on the following such as: Product: The offering of top of the line, business and economy class seats ought to be followed and checked on quarterly and additionally yearly premise. Customer: It will be tracked when the customer group contributes the revenue as well as the profitability of the company (Gosling and Ayres, 2015). Segment: The selling of both long and short haul will be tracked on a monthly and yearly basis (Min and Joo, 2016). Efficiency control The responsibility of the efficiency control lies with the management as well as marketing controller (Chen, Liu and Guan, 2015). It is done to assess and get better the impact of the marketing expenditures. Strategic Control The top management, as well as marketing auditor, holds the accountability of the strategic control. It is done to inspect if the Malaysia Airlines pursue its best opportunities within the airline markets and channels (Ward and Peppard, 2016). This approach analyzes as well as a review if the marketing effectiveness, evaluation of the marketing excellence with a review of ethical and social responsibility. Annual plan control The prime responsibilities for the annual plan control will include the top management as well as middle management of Malaysia Airlines (Hill, Jones and Schilling, 2014). The main motivation behind this yearly arrangement control is to investigate whether the arranged results are accomplished. Portions of the methodologies under this annual plan control are as follows: Sales Analysis: The report of sales will monitor by quarterly as well as yearly basis. It is done through the market surveys as well as point of sales of the distribution partners. Market share analysis: It consists of how well the Malaysia Airlines operate within the airline marketplace as compared to their competitors. It will track on quarterly as well as a yearly basis (Shapiro and Varian, 2013). Financial Analysis: It determines the financial position of the Malaysia Airlines as well as its stability. It will track as well as analyze on a quarterly as well as yearly basis. Conclusion It is concluded that in spite of high fuel prices, the competition from the full-service carriers as well as an increase of the low cost regional carriers, the airline industry continues to remain committed to improving as well as grow from the current position. The network expansion strategy of the company is based on strengthening the regional connectivity to grow as well as feed the international network. Malaysia Airlines is focused on ensuring that the upgrade of the products, as well as service standards, translates into improvement, customer loyalty as well as entire revenue performance. Strategic analyses, Porter five forces, strategic implementation, are required to imply with the organization. All these strategies are used for Malaysia Airlines in order to increase their profit as well as cover losses. The strategies are used to deal with the external factors such as competitors as well as policies. It is also concluded that strategic management is not considered as just a strategy, however it also helps to attain success where it is used to examine both strengths as well as weakness, will put Malaysia Airlines at a competitive advantage. In order to implement their strategies, Malaysia Airlines require increasing efficiency in communication, management of resources as well as improving in morale of employee. Leadership also plays a vital role to make Malaysia Airlines to gain success in implementing the identified strategies. Based on the SWOT analysis, it is clear that if the airline industry continues to follow their business model, then it will be out of cash by a middle of second quarter. The fundamental overhaul is needed to put them back on a path to profitability. It bears more expenditure to get a new fleet, but it would also settle the cost within the long run. The premium carrier states that Malaysia Airlines emphasize commercial functions as well as synchronize operations with similar airline partners. After analyzing the current scenario of the company, stakeholders, consumers as well as business partners of Malaysia Airlines require to take account vital decisions to enhance their growth as well as future success. The International Strategy includes a strategic formulation for the Malaysia Airlines in order to develop a level of competencies as well as potential in the international airline market. Malaysia Airlines adapt to changes to compete in the airline market. Therefore, the airline com pany takes a strategic change in their state of a division to cope with the external environment of the company. Marketing strategy improvement of the Malaysia Airlines will able to challenge their local airline industry. From the environmental analysis of Malaysia Airlines; it is seen that the future of the aviation industry is not sustainable. Malaysia Airlines is expected to be sustainable, and its fuel efficiency challenges the industry. From 2020, the airline industry will cap their emissions as well as growth will be carbon neutral. The key driver in their strategic action plan is technology. Modern aircraft enters into the airline fleets that carry them fuel efficiency gains of 20 to 30 percent in their business operations. The role of the advanced technology is the development of sustainable bio-fuels. The support of the Malaysia Airlines gets from the government gives a strong suggestion that the nationwide flag carrier is to be protected. The airline industry is not distracted by its environmental, economic, safety as well as other external factors influences beyond the control of management. It also maintains customer relationships with managing the brand of Malaysia Airlines. From an analy sis of the internal as well as external factors of the company, it is identified that there are many consumer touch points as well as opportunity in order to reinforce the brand value as well as customer loyalty. Malaysia Airlines requires building a strong relationship with their suppliers as well as influences to compete in the changing environment. From the SWOT analysis, it is identified that the airline industry faces many challenges due to the digital world allows to determine the strategies of the brands in each channel. The consumer has a right t o get the best services from the airline industry due to its quality services as well as success to different destinations. It is required to give safe services to the customers with the safety of luggage of the customers. The four of the strategies options that should be undertaken by Malaysia Airlines help them to compete in the market of airlines services. Firstly, the company requires growing their airline network as well as increasing their capacity to give service. Secondly, there is a requirement of reduction of both structural as well as operational cost. Thirdly, there is an improvement over the passenger flight services. Finally, th ere is an improvement in the environmental sustainability. Due to the implementation of those strategies, the carrier should cut cost as well as drive their revenue. It takes three years to implement the plan in the business operations of Malaysia Airlines. References Chen, C., Liu, H. and Guan, X. (2015). The research on psychological type of netizens in internet public opinion's embryonic stage: A case study of Malaysia Airlines loss of communication. InLogistics, Informatics and Service Sciences (LISS), 2015 International Conference on(pp. 1-5). IEEE. Christopher, M. (2016).Logistics supply chain management. Pearson Higher Ed. De Neufville, R., Odoni, A., Belobaba, P. and Reynolds, T. (2013).Airport systems: planning, design and management. Dey, K. (2016).SWOT Analysis of the EasyJet Airline Company. Gosling, K.R. and Ayres, J.A. (2015). Surface to Air: Malaysia Airlines Flight MH17 and Loss Recovery by States for Civilian Aircraft Shootdowns.J. Air L. Com.,80, p.497. Grant, R.M. (2016).Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hill, C.W., Jones, G.R. and Schilling, M.A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Khalique, M. and Isa, A.H.M. (2015). Impact of Intellectual Capital on the Organizational Performance of Airline Industry in Malaysia.Strategic Infrastructure Development for Economic Growth and Social Change, p.38. King, L.H., Kitchen, N.H., Misimovic, E., Rasmussen, A.H. and Andersen, K.H. (2015).CRISIS COMMUNICATION: A STUDY OF MALAYSIA AIRLINES'RESPONSE TO THE MH17 CRISIS(Doctoral dissertation). Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Liou, J.J. (2012). Developing an integrated model for the selection of strategic alliance partners in the airline industry.Knowledge-Based Systems,28, pp.59-67. Malaysiaairlines.com, (2014).Corporate Info | Malaysia Airlines. [online] Malaysiaairlines.com. Available at: https://www.malaysiaairlines.com/my/en/corporate-info.html [Accessed 15 Jul. 2016]. Mansor, M.F., Abu, N.H., Nasir, H., Kamil, S. and Missnon, M.K.A. (2015). The effect of cost reduction and business strategy on human resource outsourcing practicing: A study of Malaysian government link company. InTechnology Management and Emerging Technologies (ISTMET), 2015 International Symposium on(pp. 238-242). IEEE. Mellahi, K. and Frynas, G. (2015).Global strategic management. Oxford University Press. Min, H. and Joo, S.J. (2016). A comparative performance analysis of airline strategic alliances using data envelopment analysis.Journal of Air Transport Management,52, pp.99-110. Moore-Copple, J.J., Climek, M. and Pritchard, R.S. (2015). Rumor Control or Rumor Central: What the Handling of Malaysia Airlines Flight 370s Disappearance Can Tell Us About the Impact of Interest and Ambiguity on Crisis Response Over Time. In18 TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE(p. 280). Morden, T. (2016).Principles of strategic management. Routledge. Morecroft, J.D. (2015).Strategic modelling and business dynamics: A feedback systems approach. John Wiley Sons. Pearlson, K.E., Saunders, C.S. and Galletta, D.F. (2016).Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. John Wiley Sons. Pearson, J. and Merkert, R. (2014). Airlines-within-airlines: a business model moving East.Journal of Air Transport Management,38, pp.21-26. Pearson, J., OConnell, J.F., Pitfield, D.E. and Ryley, T. (2015). Competition Between Asian Network Airlines and Low-Cost Carriers: Strategic Analysis.Transportation Research Record: Journal of the Transportation Research Board, (2501), pp.56-65. Pearson, J., O'Connell, J.F., Pitfield, D. and Ryley, T. (2015). The strategic capability of Asian network airlines to compete with low-cost carriers.Journal of Air Transport Management,47, pp.1-10. Pearson, J., Pitfield, D. and Ryley, T. (2015). Intangible resources of competitive advantage: Analysis of 49 Asian airlines across three business models.Journal of Air Transport Management,47, pp.179-189. Pereira, B.A. and Caetano, M. (2015). A conceptual business model framework applied to air transport.Journal of Air Transport Management,44, pp.70-76. Shapiro, C. and Varian, H.R. (2013).Information rules: a strategic guide to the network economy. Harvard Business Press. Slack, N. (2015).Operations strategy. John Wiley Sons, Ltd. Tan, B.S. and Yap, E.H. (2015). Sustainable Growth of the Commercial Aviation Industry in Malaysia Using a System Dynamics Approach.Journal of Engineering, Science and Technology,10(9). Thomas, M. (2015). Flying lessons: Malaysia and other airlines avoiding Pan Ams final destination.Strategic Direction,31(8), pp.26-28. Ward, J. and Peppard, J. (2016).The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley Sons. Wu, C.L. (2016).Airline operations and delay management: insights from airline economics, networks and strategic schedule planning. Routledge.