Knowing Me for Me :: Personal Narratives California Essays

Knowing Me for Me Who an individual is can be formed by a wide range of things. Seeing how an individual came to be what their identity is essential to getting a handle on their inward most uniqueness. Individuals, puts, and even occasions can shape an individual. Things like having a steady parent, experiencing childhood in a one of a kind spot, and being unexpectedly harmed can assist with characterizing an individual. This paper clarifies and assesses my attributes as they have changed through having a cherishing and consoling mother, living in San Diego, and getting injured playing Water Polo. One of the most persuasive and most good individuals throughout my life is my mother. In spite of the fact that my father is a nearby second, my mother has genuinely helped shape me in to who I am today. Since the day I was brought into the world my mother has consistently been there for me. Regardless of whether it was being in the first line of my move presentation or cleaning my adolescent tears away, she has consistently been a solace. I experienced an unpleasant time during my sophomore and junior long stretches of secondary school. Seven days before she discovered medications in my room, my mother discovered I had gotten my gut button penetrated and after a month I got kicked out of a class at school. Alone and worried were just the start of how I felt and would feel for some time. Obviously I was in a difficult situation, however my mother put forth a valiant effort to get me in the groove again and get me help. Right up 'til the present time she is stunned at how I have radic ally changed, yet it is all gratitude to her. This is just a single model. It has been a reliable example for an amazing duration. She has made me who I am; the individual I need to be. The spot where an individual lives can change their life for eternity. â€Å"California,† by Tom Petty depicts the climate wherein I grew up. I experienced childhood in Southern California, which is not normal for some other spot on the planet. The hecticness surrounding me all the time constrained me to contend energetically to discover exactly where I had a place. The secondary school I went to was tremendous with very nearly 4,000 understudies. The school anyway was work for 1,200. Wherever you looked it was an ocean of understudies you were unable to get away.

Providences Manipulations in Romeo and Juliet free essay sample

The twirling traffic of occasions builds up the earnestness to determine the contention that hurts Verona’s society. Romeo and Juliet’s lives are continually controlled by Providence to recharge society and end the quarrel between their families. Fortune controls the choices and activities of characters inside the play to bring the lovers’ lives and passings together. Romeo fortunately meets and begins to look all starry eyed at Rosaline; in any case, his adoration for her is solitary and Providence utilizes this dismissal to get ready Romeo for the torments and threats of affection. Rosaline spurs Romeo to go to the Capulet feast where he will in the long run meet Juliet. At the banquet, Tybalt gets a quick look at Romeo and expects to battle him. Notwithstanding, Providence brings Capulet, ace of his home and the most grounded adversary of Romeo’s family, to limit him, letting Romeo stay at the dining experience to meet Juliet. â€Å"Content thee, delicate coz, let only him,/’A bears him like a stout gentleman;† 1 Providence utilizes Capulet to guarantee the gathering among Romeo and Juliet, the two pawns in the process to end the fight. Capulet negligently assumes a job in the lovers’ passings. Fortune controls Friar Lawrence’s activities by moving him away from the burial chamber as Romeo ends it all and Juliet rises, who likewise slaughters herself, permitting no impedance in Providence’s plans. Characters inside Romeo and Juliet assume a key job in guaranteeing the gathering and passings of Romeo and Juliet. Occasions and circumstances are controlled by Providence to guarantee Romeo and Juliet’s love and passings. Provision shows its capacity by controlling occasions to guarantee quick love. Rosaline doesn't cherish Romeo back, leaving Romeo accessible, and Juliet is informed that every one of her admirers will be at the east. After the banquet, Romeo winds up underneath Juliet’s overhang, and hears her proclaim her affection for him. So Romeo would, were he not Romeo call’d, Retain that dear flawlessness which he ows Without that title. Romeo, doff thy name, And for they name, which is no piece of thee, Take all myself. (2. 2. 45-49) R omeo and Juliet both get an opportunity to address one another and broadcast their adoration for one another. Hearing each other’s common love is a piece of Providence’s plan to set up enthusiastic love between the offspring of the Montague and Capulet families. Mercutio’s passing assumes a job in Providence’s plan to guarantee Romeo and Juliet’s conciliatory passings. As Tybalt and Mercutio battle, Romeo ventures between them expecting to stop their battling, yet Tybalt’s blade fortunately punctures Mercutio underneath Romeo’s arm. This makes Romeo become wrathful, and blinded by outrage, he slaughters Tybalt, prompting his own expulsion. Fortune utilizes Romeo’s expulsion as a chance to set up the lovers’ franticness for one another, in this way guaranteeing they take extraordinary measures to be together once more. His expulsion constrained Juliet to counterfeit her passing so as to be with Romeo indeed. Likewise, Capulet powers Juliet to wed Paris. This new circumstance gives her brief period to ponder upon her conditions, making her beverage the toxic substance as an answer which prompts the unfortunate occasions inside the burial place. Minister Lawrence finds that the letter routed to Romeo enlightening him regarding Juliet’s counterfeit passing has not been sent because of an isolate. This slip-up fools Romeo to accept that Juliet had kicked the bucket and he executes himself out of pity. Fortune utilizes their tremendous love to guarantee Romeo and Juliet’s passings. Conditions are controlled by Providence to guarantee Romeo and Juliet’s meeting, prompt love, and passing. Sensational incongruity is inspected in Providence’s intercessions in Romeo and Juliet’s lives. Juliet is as of now wedded to Romeo unbeknownst to her dad who arranges her to wed Paris. Fortune utilizes this to speed occasions to set up a feeling of expectation. Tybalt challenges Romeo, yet doesn't realize that he is currently identified with Romeo. Mercutio steps in and is murdered by Tybalt, who is then killed by Romeo. As discipline, Romeo is expelled. Provision utilizes his expulsion as explanation behind Juliet’s counterfeit demise, prompting both their demises. Juliet drinks the mixture and shows up dead, however Romeo doesn't know that her demise is phony. Fortune guarantees their affection is sufficient with the goal that Romeo murders himself when he sees Juliet dead. Ironicly there is risk in cherishing one another. Provision utilizes their delicate, genuine affection to join Rome and Juliet. Romeo dreams he is joined with Juliet however rises and shines to Balthasar’s news that Juliet is dead. Provision guarantees that they will be joined in paradise as they have filled their need to join the families. All through the play, Romeo and Juliet remark on their lives in the point of view of death, setting up a feeling of availability for their demises. â€Å"O God, I have an evil divining soul! † (3. 5. 54) Romeo and Juliet see each other in death, unaware of their jobs as penances to end their parents’ fight. Providence’s controls in Romeo and Juliet’s lives are appeared through incongruities. The occasions in Romeo and Juliet are quick and fast due to Providence’s mediation. It causes Romeo and Juliet’s choices to get unreasonable and unthought of. The moment love of Romeo and Juliet builds up the desperation to end the quarrel and the readiness of Providence’s plans. There is a prompt trade of pledges on the night they meet underneath Juliet’s overhang. Provision guarantees this gathering so the darlings can claim their shared love. There are unexpected, rushed designs for Juliet’s wedding with Paris, driving Juliet to locate a fast arrangement of drinking the mixture. Romeo learns of Juliet’s passing unexpectedly by Balthasar. â€Å"Her body rests in Capels’ landmark,/And her eternal part with holy messengers lives. I saw her disappeared in her kindred;s vault,† (5. 1. 18-20) Romeo is upset and slaughters himself to be joined with Juliet in death. The quick passings of Tybalt and Mercutio set up them as Providence’s transitory pawns in its arrangements to end the quarrel. The occasions in the burial place are quick and brief; Romeo executes himself directly before Juliet rises and shines, and Juliet ends it all after she sees Romeo dead. Provision enlivens occasions in Romeo and Juliet to set up the reality in utilizing the darlings as penances to end the fight. Provision recharges society and parts of the bargains Romeo and Juliet’s families by their conciliatory passings. Romeo and Juliet are considered to join their families by biting the dust through Providence’s controls. The sweethearts bite the dust to give penance for their parents’ sins of keeping the fight alive. Just the intensity of Providence can end the quarrel. Sovereign Escales’s demise dangers to the individuals who battle are insufficient to stop struggle between the families. Provision knows that Romeo and Juliet’s lives are generally imperative to their folks, and utilizations their demises to carry acknowledgment to their folks that the fight has been the explanation behind all the passings of Capulets, Montagues and residents. â€Å"For I will bring her sculpture up in unadulterated gold† (5. 3. 299) Montague and Capulet consent to make gold sculptures of their youngsters whom they understand were penances as a result of their hostility. Their demises are regarded and fill in as penances to restore society by consummation the old fight. Romeo and Juliet’s destinies are controlled by Providence to accomplish the answer for an old quarrel between the Montagues and Capulets. Providence’s plans are to reestablish social request and to bring back harmony to Verona’s society. In spite of the numerous passings because of the quarrel, Montagues and Capulets keep on conflicting in common war. Fortune knows about this and utilizations the families’ kids, Romeo and Juliet, as penances to pay the blood obligation for the disarray in the public eye and to drive the clashing families perceive that their children’s passings happened in light of the fight. Provision hides as a rule and characters as incongruities, mishaps, speed, and choices.

Different Dining Experiences Essay Example For Students

Diverse Dining Experiences Essay Matt Smith 1Comp 1OswaldDifferent Dining ExperiencesIt can be fulfilling to plunk down before a decent supper and enjoy eatingit. Eating is fun and assumes an enormous job in consistently life. During the arrangement there aremany decisions one must make. What to eat? Where to eat? In the event that one chooses to go out, thereare a wide range of kinds of cooking styles and eateries to look over. State, for example, afamily needs to go out this Friday night for supper. They think of the followingchoices; a fine Italian eatery, fine Mexican café, or fine Chinese eatery. In theprocess, the family contrasts the three and the accompanying data. Italian CuisineUsually, when feasting at a fine Italian eatery the climate and diningexperience can be genuinely preservationist, and is regularly calm. There are sentimental candlesflickering, joined by delicate music. The food is extremely scrumptious and will in general be a littlerich. As a rule, the costs are to some degree costly. The menu comprises of the self-evident: spaghetti, lasagna, some fish dishes, and different meats depending what the specials are. The soup and plate of mixed greens are constantly served before the dinner. The soup is a slim stock, full oftomatoes, celery, kidney beans, garbonzo beans and pasta pieces. It isn't unexpected to leave anItalian eatery feeling excessively full, in light of the fact that the food can be very filling. Mexican CuisineYou might need to explore the menu altogether before choosing what to eat at aMexican Restaurant. Everything is delightful and altogether different. It will in general be on the spicierside, with dishes comprising of grouped peppers and different flavors. There are dishes made oftortillas. Tortillas are a level, round, bread like articles. They are made out of flour andshortening. They can be loaded up with beans, meat, or cheddar. Or then again your decision of meat orSmith 2poultry. Regularly the meat is set up as a fajita, where the meat, onions and peppers comeout on a griddle, sizzling in the oil in which they were cooked in. The meat may likewise bebrought out hurled, and enveloped by tortillas. They are loaded up with opposite side things such asrice or beans. There is no serving of mixed greens or soup before your feast, however chips and salsa are alwayscustomary, and generally excellent as an initial starter while choosing your supper. Mexicanfood is scrumpti ous and true. In any case, recall, there is a genuine kick to your supper with all thosespices!Chinese CuisineOriental food is generally exceptionally appropriate and exquisite. It is commonly peaceful inside therestaurant and the realness of the feasting experience assumes a significant job in yourexperience. Most dishes are set up in a wok and hurled with various sauces. A wok isa huge roundabout skillet that sits on a fire and prepares the food. There arechicken, hamburger, egg, vegetable, pork, and shrimp dishes. With some incidental scallops,lobster, or crab pieces tossed in to make up the fish dishes. It can in some cases bespiced up with Chinese peppers. These are long, thin dull red peppers, that can beadded upon your solicitation to make your dish spicier. A Chinese feast will in general be an extensive. Because of the time it takes to set up the food. The estimating can shift, however much of the time isreasonable. Chinese food is extremely exceptional and tasty. As demonstrated over, the three distinct kinds of food are for the most part extremely extraordinary in their ownways. They all convey certain attributes that uncover there distinction. By and by, theyre alldelicious, and can be a genuine treat to anybody with a major craving. .u5b221bbf57be75c75f554f793a26ef09 , .u5b221bbf57be75c75f554f793a26ef09 .postImageUrl , .u5b221bbf57be75c75f554f793a26ef09 .focused content territory { min-stature: 80px; position: relative; } .u5b221bbf57be75c75f554f793a26ef09 , .u5b221bbf57be75c75f554f793a26ef09:hover , .u5b221bbf57be75c75f554f793a26ef09:visited , .u5b221bbf57be75c75f554f793a26ef09:active { border:0!important; } .u5b221bbf57be75c75f554f793a26ef09 .clearfix:after { content: ; show: table; clear: both; } .u5b221bbf57be75c75f554f793a26ef09 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; darkness: 1; change: mistiness 250ms; webkit-progress: murkiness 250ms; foundation shading: #95A5A6; } .u5b221bbf57be75c75f554f793a26ef09:active , .u5b221bbf57be75c75f554f793a26ef09:hover { obscurity: 1; change: haziness 250ms; webkit-progress: mistiness 250ms; foundation shading: #2C3E50; } .u5b221bbf57be75c75f554f793a26ef09 .focused content zone { width: 100%; position: relati ve; } .u5b221bbf57be75c75f554f793a26ef09 .ctaText { outskirt base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: intense; edge: 0; cushioning: 0; content beautification: underline; } .u5b221bbf57be75c75f554f793a26ef09 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u5b221bbf57be75c75f554f793a26ef09 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; fringe: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: striking; line-tallness: 26px; moz-outskirt span: 3px; content adjust: focus; content enhancement: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u5b221bbf57be75c75f554f793a26ef09:hover .ctaButton { foundation shading: #34495E!important; } .u5b221bbf57be75c75f554f793a26ef09 .focused content { show: table; tallness: 80px; cushioning left: 18px; top: 0; } .u5b221bbf57be75c75f554f793a26ef09-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u5b221bbf57be75c75f554f793a26ef09:after { content: ; show: square; clear: both; } READ: Tomb Wall of Amenemhat His Wife Hotept EssayEnglish Essays

The Signal Corps Officer

Branch presentation The United States Army Signal Corps was set up in 1860 with Albert Myer, a military specialist, as the pioneer Signal official and was authorized as an unmistakable part of the military by an Act of Congress in 1963. It has assumed a critical job since the American Civil War modern, offering coordinated administrations from military knowledge, climate estimating to avionics. Signal corps has its home office situated in Fort Gordon, Georgia.Advertising We will compose a custom research paper test on The Signal Corps Officer explicitly for you for just $16.05 $11/page Learn More The Signal Corps have an emblem with a shield; a peak; and a witticism, â€Å"Pro patria vigilans†, engraved on it. The Signal Corps are usually perceived with white and orange hues. The branch’s emblem is appeared by two crossed banners and a consuming light which represent correspondence or signs (U.S. Signal Corps 2003). The Signal Corps Officers is an activities bolster bra nch, whose capacity is to give dynamic and incorporated data structure to empower order and coordination of the Army’s battle units now and again of quiet and strife. The accomplishment of the military primarily is dictated by the capacity of the military to be versatile, shoot and organize (which is important to accomplish the other two). The sign corps officials assume two significant jobs in the military, these are; they give specialized interchanges help; and they additionally assume the job of battle pioneers in the midst of an activity. Branch association The Army’s Signal Corps handles all channels of correspondence for the entire Army power. The Signal Corps Officers intends to guarantee ensured, secure, predictable and dynamic data structures in all phases of order and control and for whatever the earth. On each activity, data and information the board (under obligation of the Signal Corps) have been progressively significant for the Army and its progressive t riumph. A Signal Corps Officer, along these lines, is required to have the option to design, set up, incorporate, work and keep up the Army’s voice, information and data systems, conventions and resources. Signal Officers are exceptionally clever, ground breaking and have a great deal of information on the assortment of innovation utilized. The Signal Corps Officers was coordinated into the United States Army Regimental System in 1986, with the point of giving the military a progression of ID and to improve that model with an individual framework, which could improve an officials probability of serving back to back obligations with his/her regiment.Advertising Looking for inquire about paper on history? We should check whether we can support you! Get your first paper with 15% OFF Learn More Signal officials control their seniors on the use of links, exchanging, radios, and satellite correspondence structures and furthermore order signal units at association, group, and detach ment stages. Opening to fill in as correspondence hardware staff official are wide and requesting with missions all inclusive at operational level â€Å"ranging from the forward edge of the front line to the White House Communications Agency in the nation’s capital† (U.S. Armed force 2000). Direction into the unit begins with the Signal Corps Officer Basic Course. At this stage numerous recently advanced lieutenants may secure changed tasks as detachment pioneers in key battle signal unit or as objectivity commandants in signal units that oversee â€Å"strategic fixed station broadcast communications exchanging focuses, satellite terminals, and radio transfer stations†. After graduation from undergrads who have electrical science degrees are alloted to work that includes investigating new advancements and raise new correspondence contraptions, weapon control frameworks and other laser related innovation. Branch official life The duties of a Signal Lieutenant may include: To design and execute all methods of correspondence on tasks, both at the hour of harmony and wartime; Understanding key critical thinking and the Signal Soldier’s capacity of a pioneer in a consolidated armed force group or joint power circumstance; Coordinating enlistment of Signal Officers at all degrees of order, from detachment to legion and higher, in United States and trans-national missions. Preparing incorporates fruition of the Signal Officer Basic Course (SOBC), where an individual is prepared authority traits, strategies, support and operational parts of the systems and executes applied by the Signal Officers. To be an innovator in the Armed Forces takes certain qualities; a pioneer shows self-restraint, activity, certainty and knowledge; an individual ought to be truly fit and have the option to work under difficult conditions. Pioneers take care of issues sufficiently quick, continually mulling over the achievement of the activity, and regard for their subordinates and other armed force officials. A decent pioneer show the path from the front and change to conditions that are ever advancing and is decided by his/her capacity to take care of issues when looked by a troublesome circumstance. The Signal Corps has loyalty to other military units, for example, the National Guard and Regular Army. The practical zones in the branch incorporate the accompanying: FA24 Telecom Systems Engineer, FA34 Strategic Intelligence, FA40 Space Operations,FA47 Academy Professor, FA48 Foreign Area Officer, FA49 Operations Research/Systems Analyst, FA50 Force Management, FA52 Nuclear Counter multiplication, FA53 Information Systems Manager, FA57 Battle Command and Simulation Operations, and FA59 Strategic Plans and Policy.Advertising We will compose a custom research paper test on The Signal Corps Officer explicitly for you for just $16.05 $11/page Learn More Branch increase The rules of the branch promotion relies principally upon the position one is happy to take, anyway exceptional thought is given to those people who have bachelor’s certificate or higher instructive bit of leeway in the applicable fields for specific positions and furthermore those with physical capacity. For example, if an individual might want to turn into a FA 24, one is assessed at the four and seven useful assignment board and furthermore the through the Officer Service Management Pilot Program. There are as a rule between two to five corps in the military and are enrolled into the branch on an extent of the general armed force in-take. Every year around 20% of the candidates are taken (U.S. Signal Corps 2003). End With the present headways in fighting types of gear, order and coordination can be achieved through applying current data frameworks creating on the overall stage, along these lines an effective and dependable group must be set up, and that is the Signal Corps Officers. The obligation of the Signal Corps Officers is to control and empow er correspondence and data administrations for the coordination and control of the military organs. Signal upkeep includes organize activity and control of the electromagnetic range; and participate in structure, establishment, support, and running of data frameworks. For those meaning to be enlisted into the Signal Corps, one ought to perceive that being in the military is a difficult and requesting work, and one needs enthusiasm, energy and polished methodology in their work. People in the Signal Corps group are very much restrained, self-propelled, sure, dedicated and clever. It takes ones responsibilities and accomplishments to climb up the rank chain of importance. Eminent branch graduated class include: â€Å"General of the Army, Henry H. Arnold, Frank Capra, Tony Randall, Jean Shepherd, John C. Holmes, and Julius Rosenberg† (Raines 1999). Reference List Raines, R. R. (1999). Getting the Message Through: A Branch History of the U.S. Armed force Signal Corps. Focus of Mi litary History, United States Army, Washington, D.C., 350-407.Advertising Searching for examine paper on history? How about we check whether we can support you! Get your first paper with 15% OFF Find out More U.S. Armed force. (2000). Branch Skills. U.S. Armed force Signal Corps. Recovered from www.hrc.army.mil/site/Branches-Skills/index.htm U.S. Armed force Signal Corps. (2003). Statement of purpose. U.S. Armed force Signal Corps. Recovered from www.branchorientation.com This exploration paper on The Signal Corps Officer was composed and put together by client Maurice Paul to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; in any case, you should refer to it in like manner. You can give your paper here.

Personal statement Example | Topics and Well Written Essays - 500 words - 46

Individual Statement Example One thing I love about Marketing is that it is rarely exhausting. I see myself in a job where I would be continually refreshing myself on the most recent patterns and shopper inclinations, the most recent strategies of publicizing, and new ponders of computerized innovation. Another engaging part of Marketing is that it requires collaboration. Individuals from various societies hold hands, bringing the absolute best from their particular societies, to advance an item or administration. As a Marketer, I will have the option to associate with socially various friends on consistent schedule and structure durable contacts and securities with them. Advertising resembles fine art. It adopts a creative strategy for an advertisement or different methods for promoting to pick up that uncommon consideration for the crowd which can make the deals for a specific item or administration stick out. It takes intensive information, profound thought, judicious arranging, collaboration, devotion, and duty to effectively showcase an item or administration. Every one of these components joined in one calling make it worth something other than a wellspring of salary. The fulfillment and sentiment of achievement that accompanies the accomplishment of an item or administration in view of successful promoting is overpowering. Effective brands like Gucci, Giorgio Armani, and Pepsi intensely put resources into advertising and the business profile mirrors the product of speculation. I love the experimentation in Marketing. From giving steadfastness stamps to the clients to limit days, Marketers are constantly bustling having a go at something new to extend the client base and addition client faithfulness. Having rehearsed these methods for certain years in some huge firms, I plan to apply the exercises and procedures in this manner figured out how to make my own image effective, which I expect to set up certain years after the fact. Promoting can represent the deciding moment a business, so it is critically significant for somebody who tries to turn into a business visionary in the long haul to be officially

Elements of a valid contract - Free Essay Example

Introduction (125 words) We bump into contracts almost every day. Contracts are usually being made orally e.g. boarding a train, purchasing coffee at a shop, purchase cloth at an online store. However occasionally written contracts are sometimes required, such as when buying a car or an apartment. A contract were created because that there is an agreement between two parties which is enforceable by law. Offer and acceptance analysis is a common methodology in contract law used to determine whether an agreement exists amongst the two parties. The others are consideration and intention to create legal relationship between parties in forming a contract. The Law of Contract in Malaysia is governed by the Contract Acts 1950. Section 2(h)1 states that an agreement enforceable by law is a contract. Elements of valid contract (375) Element Explanation Offer When a party or a person signifies his willingness to enter into a contract with another person. An offer is the starting point and the formation of a contract. When one person signifies to another his willingness to do or to abstain from doing anything, with a view to obtaining the assent of that other to the act or abstinence, he is said to make a proposal – Contract Act 1950. Acceptance When a person to who an offer has been made to another person and that person makes an acceptance to the offer made. The basic rule on contract acceptance is that the person who made the offer and the person who accepted the offer must correspond with each other. Consideration It is the price of the promises made. For example Ahmad sell his car for RM80k to Ali. In this case, car is the consideration of Ali and RM80k is the consideration of Ahmad. Capacity Each contracting party must have the capacity to enter into its contract. Such person must have reached the age of majority according to the Age of Majority Act 1971 and be of sound mind at the time when the contract is made. When the law limits a person for engaging the contract, the contract is voidable for incapacity. Intention Two parties which enter into a contract must have intimate relationship between them to create legal relations. If there are no intentions between both parties, then there is no intention to create the agreement. Agreements of a social or domestic nature do not contemplate legal relationship; as such they are not contracts. Free Consent A person is deemed not to freely consent to enter into a contract if he is influenced by coercion, undue influence, fraud, misrepresentation and mistake when entering into the contract. â€Å"Two or more persons are set to consent when they agree upon the same thing in the same sense† Indian Contract Act, Section 13. Certainty A contract must contain conditions which are clear in meaning and not vague or uncertain. Contracts which are vague cannot be enforce by law. The content of the contract must be clear an understandable in oral or in writings. Valid Object A contract made must be for matters which are not against the law. There are certain agreements which have been expressly declared void by the law such as illegal activities. Some invalid objects examples are unnatural events like bringing life from the death, immoral events or opposed to the public policies. First Element of Contract: Offer The first element to constitute a valid contract is offer. Some argue that ‘offer’ and ‘proposal’ have similar meanings. Some jurist indicates that the term ‘offer’ and ‘proposal’ have a slight different meaning. In fact, the word ‘proposal’ which is used in the Malaysian Contracts Act 1950 could have a broader meaning than the word ‘offer’ (Dr Adnan Trakic). The starting point in the formation and constitute of a contract is an offer or a proposal. It is an essential and important element of a contract. Without offer or a proposal, contract would not form. Agreements which are not enforceable by law are null and void. The Contracts Act 1950 is a specific Malaysian legislation which governs contracts. The term ‘offer’ has not been defined in this Act, but the term ‘proposal’ has. At first sight, it seems that the meaning of an offer and a pr oposal is the same, but linguistically, as well as from a legal point of view, a difference can be drawn between these two terms. The word ‘proposal’ has a rather general meaning compared to the word ‘offer’ which is more specific. Nevertheless, the definition of ‘proposal’ in s 2(a) of the Contracts Act 1950 implies the definition of an offer under Common law. There are two types of offer, one is unilateral and the other one is supply of information. In a unilateral contract, the party who made an offer that makes promise if other party performing a certain act, the offer is accepted when the act is performed. Unilateral case is shown in the case of Carlill v Carbolic Smoke Ball Company. In this case, Carbolic Smoke Ball Co made an advertisement that anyone who, by using their product, ie carbolic smoke balls, contracts influenza will be rewarded with $100. In fact, they deposited $1000 with Alliance Bank displaying the seriousness of their offer. Mrs Carlill used the carbolic smoke balls as prescribed and yet she caught influenza. As a result of it, she claimed the $100 reward. Carbolic Smoke Ball Co contended that there was no binding contract between the parties as their statement was addressed to the whole world, and it is impossible to have a contract with the whole world. The Court of Appeal observed that the contract cannot be concluded with the whole world, but that an offer can be made to the whole world, and the parties who come forward and accept an offer would be in a contractual relationship with the offeror. (Carlil v Carbolic Smoke Ball Company, 1892). The second type of offer is bilateral. In a bilateral contract, both parties are bound by their exchange of promises. For example, A sell car to B for RM50k and B will only buy car from A for RM50k if A sell the car with upgraded sports rim. A agreed to sell car to B for RM50k with upgraded sports rim that B requested. Second Element: Acceptance The second element to form a contract is acceptance. According to Contract Act section 2 (b), acceptance is the final expression of assent to the terms of an offer. Acceptance is a final and unqualified expression to the terms of an offer as mention in section 7 of Contract Act 1950. In an acceptance, the acceptor is agreed to the offer and its terms from the offeror, unless it is a counter-offer. In Hyde v Wrench case demonstrate that counter-offer cancels the original offer. Wrench offered to sell his farm in Luddenham to Hyde for  £1000, an offer which Hyde declined. On 6 June 1840 Wrench wrote to Hydes agent offering to sell the farm for  £1000, stating that it was the final offer and that he would not alter from it. Hyde offered  £950 in his letter by 8 June, and after examining the offer Wrench refused to accept, and informed Hyde of this on 27 June. On the 29th Hyde agreed to buy the farm for  £1000 without any additional agreement from Wrench, and after Wrench refuse d to sell the farm to him he sued for breach of contract. Under the circumstances there exists no valid binding contract between the parties for the purchase of this property. The defendant offered to sell it for  £1000, and if that had been at once unconditionally accepted there would undoubtedly have been a perfect binding contract; instead of that, the plaintiff made an offer of his own, to purchase the property for  £950, and he thereby rejected the offer previously made by the defendant. It was not afterwards competent for Hyde to revive the proposal, by tendering an acceptance of it and that; therefore, there exists no obligation of any sort between the parties (Hyde v Wrench, 1840). The acceptance must be communicated, whereby the communication of the offer is completed once the acceptances become knowledge to the offeree. The acceptance must be communicated to the offeree, that the person who made the offer. If another person accepts the offer on his behalf without hi s authorization, the acceptance is not valid. Silence cannot be construed as an acceptance. Example case Felthouse v Bindley, the offeror cannot write the words â€Å"If I Hear no more from you, it means that you have accepted the offer† (Felthouse v Bindley, 1862). Third Element: Intention Another element to form a valid contract is intention with the intent to create a legal relationship between both or more parties. In a social or domestic nature in an agreement, the law created a presumption that the agreement does not have intention to create a legal relationship. In this third element, there are two types of agreement that often used by people which is first; the social agreement. Social agreements are usually made by friends or families, without the intention being enforceable. For example children and parents, a domestic agreement, does not create a legal relationship. In the example case of Merrit v Merrit, the principle rebutted where two spouses who formed an agreement over their matrimonial home were not on good terms. Mr. Merritt and his wife jointly owned a house. Mr. Merritt left to live with another woman. They made an agreement (signed) that Mr. Merritt would pay Mrs. Merritt a  £40 monthly sum, and eventually transfer the house to her, if Mrs. Merritt kept up the monthly mortgage payments. When the mortgage was paid Mr. Merritt refused to transfer the house (Merrit v Merrit, 1970). The other type of agreement for this element is business agreements. Business agreements are treat differently than social or domestic agreement by the law. The agreement revoked if evidence is produced that there was clearly no intention to create a legally binding agreement. For example the case Carlill v Carbolic Smoke Ball Co, where the defendant made an extravagant claims in advertisement about the ability of their smoke ball in preventing influenza. The advertisement that they advertised in newspaper is that if anyone who, by using their product, ie carbolic smoke balls, contracts influenza will be rewarded with $100. In fact, they deposited $1000 with Alliance Bank displaying the seriousness of their offer. The defendant contended that the advertisement in the newspaper was â€Å"a mere puff† and was not intended to create a legal relationship with the public. However the court rejected this appeal as the bank deposit was a strong evidence that the defendant had intended a legal accountability when they issued their advertisement (Carlil v Carbolic Smoke Ball Company, 1892). Fourth Element: Consideration The fourth element in an agreement or contract is consideration. Consideration is referring the price paid in exchange or price agreed for both parties to perform an act. For an agreement to be considered as a contract, it must either be supported by consideration or be a formal contract. As stated in the Contracts Act 1950, when at the desire of promisor, the promise or any other person has done absta ined from doing, or does or obtains of doing, or promises to do or to abstain from doing something such act or abstinence or promise is called a consideration for the promise. The promisor is the person who undertaking to perform the consideration and the other hand the promisee, is the acceptance of the consideration. Considerations that have already performed is said to be executed. In this element, a mere promise into a contract that law will enforce. For examples, Amir wants to buy car from Abu for RM20k and Abu sold the price with RM20k as considered the price is justifiable. Another example, Pian agrees to sell his bike to Lin, who agrees to pay RM 1000. If Lin pays the money in return for the bike and the contract is made, then this is a present consideration. If the payment and the transfer ownership of the bike are to take place at a time after the contract is made, then the consideration is future consideration. If Lin is to purchase Pian’s bike for RM 1000 and Pian is to reply on work that Lin performed for Pian last week, then it is called past consideration. The act that of consideration is already past. Recommendation Offer and proposal should be clearly stated in the Contracts Act 1950, whereby the proposal terms should be define as it coverage is wider prospect. Although it has similarity to the terms offer, proposal should have a separate section as guidance for forming contract. Recommendation to amend the Contracts Act 1950 by adding provision(s) on standard form consumer contracts. The problem with this alternative is the general nature of the 1950 Act. It does not have specific provisions dealing with contents or the terms of a contract. A specific legislation on standard form consumer contracts with specific provisions on form and content of the said contract. This method of regulating standard form contracts is regarded as the best method for Malaysia, bearing in mind the limitations of other legislations. Improvement of communication illustrations as mention in Section 2 (4) as modern world has different type of communication example online social media. Suggest that using example of communication via Facebook whereby a promisor promise to offer a gift in return if the promise done an agreed act example click on ‘like’ at the page. The Contracts Act 1950 should have a better act on protecting the consumers. Thus while a consumer can now worry less about whether he or she may claim under a defective contract, the same might not be said for a notice, for example, one notice excluding liability for negligence when using a swimming pool or car park, for example, is not covered, which clearly limits its scope to standard form contracts, and does not mention notices. Children below the age of 16 not competent to enter into a contract of employment. This act should add as an exception as at least people of age as young as 14 years old should enter the contractual of employment. This is because some family may experience difficulties to continue their lives and children as young as 14 years are capable to work and help their families. Scholarship contracts also should amended to 16 years old from 18 years old. This is because some students who have talents may jump to universities earlier. Conclusion It can be concluded that every enforceable contract is based on a mutual agreement between the contracting parties which would not be possible to achieve without an offer and acceptance. The discussion of this paper has been limited only to one of these essential elements for the formation of contracts, ie an offer. Furthermore, in order to have a binding contract, the parties need to come to an agreement. Whether an agreement has been concluded between the parties is a difficult question which needs to be determined by the courts. Thus, the courts would apply the objective test in determining whether an agreement has been achieved on both parties. In conclusi on, our law is good enough but it doesn’t recognized a minor for enter into a contract. But with some amendment, it will benefit the minor.

Integrated Marketing Communication Essay - 275 Words

Integrated Marketing Communications (IMC) Approach (Essay Sample) Content: Integrated Marketing Communications (IMC) ApproachNameInstitutionIntegrated Marketing Communications (IMC) ApproachAbstractIntegrated Marketing Communications (IMC) Approach is a concept that emerged late in the 20th century. It is the utilization of unswerving brand messaging across innumerable marketing channels. ICM is thus an emerging approach aimed at establishing brands through messaging that conveys a seamless style and tone across social networking platforms. It also involves organizations dealing directly with their customers. This is done through e-mail marketing newsletters. The main goal of this process is to integrate an organizationà ¢Ã¢â€š ¬s customer-public relationship management roles. This is because online communications and its varied forms come mutually as a fused force. It maximizes the time and monetary marketing budgets usually used up in promoting the overarching product reputation.This paper will provide a detailed description of an IMC ap proach. It will also aim at providing an explanation of the rationale for choosing or rejecting certain specific elements in the IMC approach. It will also seek to delve into the changes are supposed to be made as the product/service matures. Towards this end, an explanation of the message that will be communicated through the brand based on the core strategy will be given. This will be followed by a formulation of how effective communication will meet the target market. The internet will provide an important platform on which to use the IMC approach. This will be coupled with an analysis of the most effective method for measuring advertising effectiveness will be assessed.The IMC components are usually based on a complete service or product understanding as well as the market it serves. This is because brands are viewed either unfavorably or favorably by consumers depending on the organizationà ¢Ã¢â€š ¬s corporate culture. Email and social media marketing usually assist in the definition of an organizationà ¢Ã¢â€š ¬s corporate culture for both potential and existing customers (Belch et al, 2001). This is usually done through a consistent promotion of a brandà ¢Ã¢â€š ¬s core message, logo or even style. IMC also calls for the employment of elaborate tracking analytics for any express marketing endeavor aimed at assessing customer responses. These include the use of marketing tools in the social media and web analytics, which entails marketing automation. This is normally enhanced through inbound marketing systems. ICM aims at creating a seamless and a unified brand experience targeting consumers across all marketing channels. It begins with the customer. Marketers are involved in a study of what consumers use. They then assess the impact of the messages they convey to their customers.Schultz and Wangà ¢Ã¢â€š ¬s 7-step Integrated Marketing Communications Planning ModelAccording to Schultz and Wangà ¢Ã¢â€š ¬s 7-step Integrated Marketing Communications p lanning model, segmentation classification is the first step. This involves segmentation of the customer base. It also involves studying the prospects of the product in the organizationà ¢Ã¢â€š ¬s database. This entails paying attention to customer loyalty and brand modifications to suit the consumersà ¢Ã¢â€š ¬ needs. The second step is the brand connection stage. This aptly analyzes the organizationà ¢Ã¢â€š ¬s customers or the information that is available in the companyà ¢Ã¢â€š ¬s database. The customersà ¢Ã¢â€š ¬ attitudes towards the product/service are assessed. A history of how customers enter into contact with the product/service is delved into. This ensures that the most appropriate situation, place and time to communicate with the customers are determined (Fitzgerald, 2001).The third step entails setting the marketing objectives. The marketing planner sets elaborate marketing objectives which are based on a comprehensive analysis. Fourthly, brand behavior objectives a re identified. Marketers are able to identify the appropriate brand contacts. A study of how changes in consumer attitudes influence purchase behavior is done. The fifth step entails setting of the organizationà ¢Ã¢â€š ¬s communication strategies and objectives. The objectives are tailored-made to influence the customerà ¢Ã¢â€š ¬s purchase behavior, beliefs and attitudes. In the sixth step, the marketer is able to decide on what elements within the marketing mix, may it distribution, price or product can be used to enhance the organizationà ¢Ã¢â€š ¬s customer behavior.Lastly, the seventh step aims at determining what are the most appropriate communication tactics are vital as far as influencing consumer behavior is concerned. Media marketing, sales promotion, organizing special events and direct marketing are some of the communication tactics that promote a good corporate image. Objectives are set by marketers based on a comprehensive comprehension of the customersà ¢Ã¢â€š ¬ nee ds or even the prospects of improving product/service sales. More importantly, all modes of marketing are turned into communication and all communication into product/service marketing. These steps when followed appropriately will help the organization reach a wider market ((Schultz, 1993).The organizational culture, the 4 Pà ¢Ã¢â€š ¬s, advertising, internet/online marketing, customer sales service, public relations, promotions, trade shows and corporate philanthropy are the major Integrated Marketing Communications (IMC) components. The organizational culture involves the establishment of elaborate mission and vision statements for the organization. A vision statement is drafted to outlines what the business organization would want to be. An ideal perception of the world is encapsulated.Towards this end, the organization identifies its potential obstacles. This helps in the crafting of innovative strategies integral to bolster the organizationà ¢Ã¢â€š ¬s performance. The organiz ation looks at the resources that they have in terms of human, capital and financial resources in order to formulate the best approach to carry out the marketing process. The attitudes of business partners and employees are also brought on board. Understanding these attitudes will enable the marketing planners effectuate a realistic strategy that will address the primary needs of the consumers. Moreover, communication in the organization will need to be streamlined as it is the picture of the inward organizational culture and greatly influences the manner through which the organization is perceived by the outside world. It plays a critical in shaping how the external environment perceives the organization. Consequently, this determines how the consumers are going to behave towards the services/products from the organization (Kostant, 1996).The Four Pà ¢Ã¢â€š ¬s will also be a very important component in the Integrated Marketing Communication (IMC) approach. The first P includes the price, bundled offerings and the pricing for the organizationà ¢Ã¢â€š ¬s products/services. The organization should set a price after carrying out a market survey to determine the consumersà ¢Ã¢â€š ¬ attitudes and the effect of either a price decrease or a price increase. The second P relates to assessing the product design, usability and accessibility. For the product/service to get a good market reception, it must be designed in manner that is appealing to the customers. Some customers even demand certain important product specifications. The organization should be able to address these significant customer needs. To bolster product accessibility, proper marketing should come in handy. This means that the Integrated Marketing Communication approach will play a vital role as far as improving the product/service marketability is concerned. The organization should ensure that the product/service is usable and that customers to not encounter difficulties while using the product.The third P involves promotion of the product/service. Planners ought to institute mechanisms that will ensure that all avenues that can bolster sales are utilized in a bid to reach out to the existing and potential customers. The last P relates to place. Planners should devise points of purchase, shopper/in-store experience. The main objective of this is to ensure that buyers easily access the companyà ¢Ã¢â€š ¬s products/services.The company should also engage in intense advertisement. This should be done through mass/broadcasting advertisement, which is done through print, broadcasts, internet advertising, radio, television and commercials. Moreover, outdoor advertising, which entails the use of street furniture, rest areas, stadiums, taxis, transit, subway advertising and billboards is an Integrated Marketing Communication (IMC) technique that will ensure that the companyà ¢Ã¢â€š ¬s products/service reach as many customers as possible. Online advertising is done through email ads , blogs, newsletters, media ads, classified ads, banner ads, search engine results page and mobile advertising will equally widen the companyà ¢Ã¢â€š ¬s customer base. This is an important avenue through which the company is able to communicate with its customers. This means that the companyà ¢Ã¢â€š ¬s marketing is communication and every communication is marketing.Lastly, direct marketing involving direct mails to existing and potential customers, catalogs, shopping channels, emails, internet sales, online display advertisements, promotion letters, outdoor advertisements, coupons, fliers and community marketing are vital. Such a comprehensive marketing strategy ensures that the company is able to reap maximum benefits.It is important that planners in this organization pay attention to internet/online marketing. This will ensure that Search Engine Marketing (SEM), Search Engine Optimization (SEO), email marketing, content... Integrated Marketing Communication Essay - 275 Words Integrated Marketing Communications (IMC) Approach (Essay Sample) Content: Integrated Marketing Communications (IMC) ApproachNameInstitutionIntegrated Marketing Communications (IMC) ApproachAbstractIntegrated Marketing Communications (IMC) Approach is a concept that emerged late in the 20th century. It is the utilization of unswerving brand messaging across innumerable marketing channels. ICM is thus an emerging approach aimed at establishing brands through messaging that conveys a seamless style and tone across social networking platforms. It also involves organizations dealing directly with their customers. This is done through e-mail marketing newsletters. The main goal of this process is to integrate an organizationà ¢Ã¢â€š ¬s customer-public relationship management roles. This is because online communications and its varied forms come mutually as a fused force. It maximizes the time and monetary marketing budgets usually used up in promoting the overarching product reputation.This paper will provide a detailed description of an IMC ap proach. It will also aim at providing an explanation of the rationale for choosing or rejecting certain specific elements in the IMC approach. It will also seek to delve into the changes are supposed to be made as the product/service matures. Towards this end, an explanation of the message that will be communicated through the brand based on the core strategy will be given. This will be followed by a formulation of how effective communication will meet the target market. The internet will provide an important platform on which to use the IMC approach. This will be coupled with an analysis of the most effective method for measuring advertising effectiveness will be assessed.The IMC components are usually based on a complete service or product understanding as well as the market it serves. This is because brands are viewed either unfavorably or favorably by consumers depending on the organizationà ¢Ã¢â€š ¬s corporate culture. Email and social media marketing usually assist in the definition of an organizationà ¢Ã¢â€š ¬s corporate culture for both potential and existing customers (Belch et al, 2001). This is usually done through a consistent promotion of a brandà ¢Ã¢â€š ¬s core message, logo or even style. IMC also calls for the employment of elaborate tracking analytics for any express marketing endeavor aimed at assessing customer responses. These include the use of marketing tools in the social media and web analytics, which entails marketing automation. This is normally enhanced through inbound marketing systems. ICM aims at creating a seamless and a unified brand experience targeting consumers across all marketing channels. It begins with the customer. Marketers are involved in a study of what consumers use. They then assess the impact of the messages they convey to their customers.Schultz and Wangà ¢Ã¢â€š ¬s 7-step Integrated Marketing Communications Planning ModelAccording to Schultz and Wangà ¢Ã¢â€š ¬s 7-step Integrated Marketing Communications p lanning model, segmentation classification is the first step. This involves segmentation of the customer base. It also involves studying the prospects of the product in the organizationà ¢Ã¢â€š ¬s database. This entails paying attention to customer loyalty and brand modifications to suit the consumersà ¢Ã¢â€š ¬ needs. The second step is the brand connection stage. This aptly analyzes the organizationà ¢Ã¢â€š ¬s customers or the information that is available in the companyà ¢Ã¢â€š ¬s database. The customersà ¢Ã¢â€š ¬ attitudes towards the product/service are assessed. A history of how customers enter into contact with the product/service is delved into. This ensures that the most appropriate situation, place and time to communicate with the customers are determined (Fitzgerald, 2001).The third step entails setting the marketing objectives. The marketing planner sets elaborate marketing objectives which are based on a comprehensive analysis. Fourthly, brand behavior objectives a re identified. Marketers are able to identify the appropriate brand contacts. A study of how changes in consumer attitudes influence purchase behavior is done. The fifth step entails setting of the organizationà ¢Ã¢â€š ¬s communication strategies and objectives. The objectives are tailored-made to influence the customerà ¢Ã¢â€š ¬s purchase behavior, beliefs and attitudes. In the sixth step, the marketer is able to decide on what elements within the marketing mix, may it distribution, price or product can be used to enhance the organizationà ¢Ã¢â€š ¬s customer behavior.Lastly, the seventh step aims at determining what are the most appropriate communication tactics are vital as far as influencing consumer behavior is concerned. Media marketing, sales promotion, organizing special events and direct marketing are some of the communication tactics that promote a good corporate image. Objectives are set by marketers based on a comprehensive comprehension of the customersà ¢Ã¢â€š ¬ nee ds or even the prospects of improving product/service sales. More importantly, all modes of marketing are turned into communication and all communication into product/service marketing. These steps when followed appropriately will help the organization reach a wider market ((Schultz, 1993).The organizational culture, the 4 Pà ¢Ã¢â€š ¬s, advertising, internet/online marketing, customer sales service, public relations, promotions, trade shows and corporate philanthropy are the major Integrated Marketing Communications (IMC) components. The organizational culture involves the establishment of elaborate mission and vision statements for the organization. A vision statement is drafted to outlines what the business organization would want to be. An ideal perception of the world is encapsulated.Towards this end, the organization identifies its potential obstacles. This helps in the crafting of innovative strategies integral to bolster the organizationà ¢Ã¢â€š ¬s performance. The organiz ation looks at the resources that they have in terms of human, capital and financial resources in order to formulate the best approach to carry out the marketing process. The attitudes of business partners and employees are also brought on board. Understanding these attitudes will enable the marketing planners effectuate a realistic strategy that will address the primary needs of the consumers. Moreover, communication in the organization will need to be streamlined as it is the picture of the inward organizational culture and greatly influences the manner through which the organization is perceived by the outside world. It plays a critical in shaping how the external environment perceives the organization. Consequently, this determines how the consumers are going to behave towards the services/products from the organization (Kostant, 1996).The Four Pà ¢Ã¢â€š ¬s will also be a very important component in the Integrated Marketing Communication (IMC) approach. The first P includes the price, bundled offerings and the pricing for the organizationà ¢Ã¢â€š ¬s products/services. The organization should set a price after carrying out a market survey to determine the consumersà ¢Ã¢â€š ¬ attitudes and the effect of either a price decrease or a price increase. The second P relates to assessing the product design, usability and accessibility. For the product/service to get a good market reception, it must be designed in manner that is appealing to the customers. Some customers even demand certain important product specifications. The organization should be able to address these significant customer needs. To bolster product accessibility, proper marketing should come in handy. This means that the Integrated Marketing Communication approach will play a vital role as far as improving the product/service marketability is concerned. The organization should ensure that the product/service is usable and that customers to not encounter difficulties while using the product.The third P involves promotion of the product/service. Planners ought to institute mechanisms that will ensure that all avenues that can bolster sales are utilized in a bid to reach out to the existing and potential customers. The last P relates to place. Planners should devise points of purchase, shopper/in-store experience. The main objective of this is to ensure that buyers easily access the companyà ¢Ã¢â€š ¬s products/services.The company should also engage in intense advertisement. This should be done through mass/broadcasting advertisement, which is done through print, broadcasts, internet advertising, radio, television and commercials. Moreover, outdoor advertising, which entails the use of street furniture, rest areas, stadiums, taxis, transit, subway advertising and billboards is an Integrated Marketing Communication (IMC) technique that will ensure that the companyà ¢Ã¢â€š ¬s products/service reach as many customers as possible. Online advertising is done through email ads , blogs, newsletters, media ads, classified ads, banner ads, search engine results page and mobile advertising will equally widen the companyà ¢Ã¢â€š ¬s customer base. This is an important avenue through which the company is able to communicate with its customers. This means that the companyà ¢Ã¢â€š ¬s marketing is communication and every communication is marketing.Lastly, direct marketing involving direct mails to existing and potential customers, catalogs, shopping channels, emails, internet sales, online display advertisements, promotion letters, outdoor advertisements, coupons, fliers and community marketing are vital. Such a comprehensive marketing strategy ensures that the company is able to reap maximum benefits.It is important that planners in this organization pay attention to internet/online marketing. This will ensure that Search Engine Marketing (SEM), Search Engine Optimization (SEO), email marketing, content...

Political Ideologies Essay - 666 Words

Political Ideologies Introduction In this assignment I will describe three major political ideologies. I have chosen to look at communism, capitalism and socialism. I will then go on to explain how two major British political parties reflect their ideological positions. Task One I will explain communism first, followed by socialism and finally Ill describe capitalism. Communism This is the most extreme ideology out of the three. It is based on the ideas of Karl Marx. As you shall hear on paper it sounds great but in theory it fails badly in practice. This theory has never worked over long periods of time. In a communist country a political election was a rarity. If it†¦show more content†¦Human Rights abuse often happens in mass quantities in communist countries. When Stalin ran the Soviet Union over 60 million people were murdered because of their opposing views towards the communist way of life. Socialism Socialism, like communism, is based upon ideas from Karl Marx. I said that the only way worker could change a system was to work together to overthrow it. The main socialist arguments are aimed to overthrow capitalism. Capitalism is seen a bad and evil. Socialists believe capitalism contains the seed to its own destruction. The world is divided into workers and Capitalists. They believe capitalist and the workers can never agree on what is good. This is their main reasoning to why Capitalism will never work. According to Socialists, Capitalism wastes resources and exploits the workers. They also say Capitalism make the world unequal and limits the freedoms of the poor. Socialists stress the importance of society rather than the individual. Other things socialist place importance upon are, peace rather than conflict, public rather than private ownership, the need to tax the rich to benefit the poor and the importance of a good environment to grow and live in. Would socialist beliefs eliminate or reduce crime? 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Developments of Community Policing Over The Last 25 Years Free Essay Example, 3000 words

Citizens are no longer just incident bystanders to the crime they have an active role in preventing it. The idea of community policing doesn't go over easy with all police officers. Many cops feel that this idealistic vision of the police working hand in hand with the community is problem filled. Many cops feel that their job is to fight crime solely. It should not be up to them to take care of many of the tedious jobs that the community will ask of them. Trying to do so will only over extend the force taking away from many of the more important things an officer must concentrate on. These cops fear that the community will become over-dependent upon them. A story on concentric. net describes a situation like this, "We got a call the other day for Officer---. This woman's refrigerator quit working, and she had to talk to Officer--- about whom she should get to fix it (Frequently, p." It is clear sometimes the more you help people the more dependent they become on the help. There is a lso of the problem of an officer becoming attached to some of the people in his district. We will write a custom essay sample on Developments of Community Policing Over The Last 25 Years or any topic specifically for you Only $17.96 $11.86/page

Role of Media in Tourism - 9761 Words

The Role of Media Communications in Developing Tourism Policy and Cross†Cultural Communication for Peace, Security for Sustainable Tourism Industry in Africa Author: Wilson Okaka Lecturer (Communications and Environment Programmes) Kyambogo University Kampala†(Uganda) Telephones: [Office: 256†414†3771775] † [Mobile: 256†078†2588846] Email: nupap2000@yahoo.com Paper Presented at the 4th International Institute of Peace through Tourism (IIPT) African Conference on Peace through Tourism at Educators’ Forum, Uganda (Kampala). Organized by the International Institute for Peace through Tourism (IIPT), United States of America (USA), Held At Serena International Hotel and Conference†¦show more content†¦Media communications would ensure that the African region has access to quality information through public awareness campaigns based on development communication theories where all the stakeholders are actively involved in the entire process of the campaigns, that is, from message designs, to campaigns implementations to evaluations for campaigns effectiveness. Africa is one of the new areas where the increasing number of major global tourism products and services are being developed. 2 The continent’s domestic markets are favourable for the currently less tapped eco† tourism markets. Africa has a potential huge source of revenues for the international and local actors in the current and future tourism industry. Introduction Media communications technologies are imperative for frontline investments for sustainable globalised tourism development indicators. The powerful effects of media communications technologies can dawn on the African continent with sweeping changes of attitudes and behaviour among the key actors in local, national and global tourism for peace, security and sustainable development. The social, cultural, economic, political and environmental benefits of tourism would usher in monumental and historic changes in the African Union. As the verdict goes, the media has a social responsibility toShow MoreRelatedEnhancing the Tourist Destination: An analysis of the Official Tourism Website of Indonesia1378 Words   |  6 PagesB. Literature Review 1. 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Essay about Burmese Days Review - 893 Words

I. Orwell, George. Burmese Days, Harcourt Inc, 1934. 287 pp. Patrick Morgan The World Since 1850 Greenstein Burmese Days Book Review September 27, 2010 II. George Orwell, born Eric Blair was born in Motihari, Bengal, a then British territory of India in 1903. He was very scholarly from a young age and earned scholarships to preparatory schools and both Wellington and Eton colleges. After furthering his education at Eton he joined the Indian Imperial Police Force in Burma. After 5 years he grew to hate the thought of British imperialism and resigned in 1928 to return to England. It is suggested by many that Burmese Days is loosely based on his service. Orwell was from a â€Å"lower-upper middle class† family, but chose to†¦show more content†¦Veraswami stop and Dr. Veraswami’s reputation is reestablished. This leads to U Po Kyin’s plan to sink Mr. Flory by paying Mr. Flory’s former mistress to make a scene and kill all dreams he had with Elizabeth after she had taken him back for the second time. Which ultimately causes Mr. Flory’s depression and suicide and Dr. Veraswami to lose his powe rful friend, chance of club membership, and his job. He is then demoted and sent to another area. Orwell gives most attention to the corruption that takes place due to the self-serving magistrate U Po Kyin. The most important feature of this book is the fact that though it is a novel it is based on events that occurred during this time, in this place. I was most amused by how the book links culture and social commentary to a romantic story. The story, for me, was tough to follow at first but once established I found the usage of side stories to clutch my interest. IV. George Orwell writes this book to bring forth his thoughts and knowledge gained from living in working during the span of British colonization in Burma. Orwell is resentful of that of British imperialistic control of Burmese wealth, and mistreatment of the native people. Orwell pronounces how British control in Burma has ruined the culture of the natives and caused the few natives that gain political power to become corrupted and turn against their own people for their own self-gratification. Orwell relates the corruption of power to theShow MoreRelatedBurmese Pythons in the Everglades1599 Words   |  7 PagesUnited States, a group of tourists set out for a day of exploration in the Everglades. They hoped to see some of the diverse and unique species that the Everglades are famous for, and maybe snap a few cool pictures to show their friends. They could never have anticipated what they would actually discover. A short way into their trek, the party was drawn to a noisy struggl e nearby. They followed their ears to a duel between an alligator and a huge Burmese Python. The alligator clamped his jaws aroundRead MoreImperialism In The 19Th Century Resulted In European Countries1726 Words   |  7 Pagesproposed new points of view when analyzing imperialism, and have similar themes regarding oppression. Achebe’s success in his novel can be measured through evaluating Things Fall Apart’s impact on western society throughout history from 1958 to modern day. In order to effectively analyze Things Fall Apart as a novel, understand Achebe as an author, and properly assess imperialism’s effect on the modern world, it is consequently important to recognize the historical facts behind imperialism. 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Teachers Essay Example For Students

Teachers Essay Teachers Essay of the 21st century, like those of the past, are not only teachers of subjects such as math, English, or science. Teachers are role models, confidants, and continual learners. To prepare our students for their future, we must also teach many more basic concepts. One of the greatest challenges of preparing students will be teaching them to express their opinions and beliefs without the fear that they will be scorned. If a student is allowed to express their own multicultural views, they may be more open to understanding others. Counseling is an invaluable part of the school. Students need to have any emotional problems addressed quickly and effectively. Anger does not have to lead to violence, but instead to drawing, talking, and writing about the problem. Get students involved in extra-curricular activities. Learning does not stop when the final bell rings. Activities such as art, music, sports, and volunteering time can foster a new learning environment. Students will be taught the value of teamwork, patience, citizenship, honesty, and respect. The role of the teacher as a coach and even parent make lasting impressions on students. In the classroom, students should develop organizational and study skills. We need to encourage independent critical thinkers, who at the same time, are not afraid to ask questions. Students will be teachers to other students teamwork inside and out of the classroom. Ever-changing technology is arising in classrooms everywhere. It requires updating old competencies and readiness for that yet to come. The school will also need to continually reinforce daily routines. Good hygiene, the value of breakfast, and seat belt and helmet safety are a few. Students of the 21st century are exactly that, our future. As teachers, we teach both subject matter and character development. Everything we do, both in and out of the classroom should develop and inspire confident attitudes, high expectations and goals, and help guide our children towards a career of their own. .

Strategic Management Of Malaysia Airlines †Myassignmenthelp.com

Question: Discuss about the Case Study for Strategic Management of Malaysia Airlines. Answer: Introduction Background of the Company About Us Malaysia Airline is the national air carrier of the Malaysia that is operating jet services on the network of domestic as well as international destinations in four of the continents. It is based on Passenger Transportation Industry. The slogan of the Malaysia Airlines is Going Beyond Expectations (Malaysiaairlines.com, 2014). Through various other subsidiaries, the airline industry manufactures aircraft parts, offering trucking, cargo transportation services, offers laundry and dry cleaning services for the airline industry. Figure 1: Logo of Malaysia Airlines (Source: Malaysiaairlines.com, 2014) Situation This airline industry becomes an award-winning carrier with a fleet of more than 100 flying machine that offers administrations to more than 110 destinations over the four continents. The Airline System is the corporation with a global expansion, and it grows in response to customer demand for international coverage (Chen, Liu and Guan, 2015). The airline industry enhances in-flight services; consistent ground support, as well as better infrastructure, will set world standards. History of the Company Malaysia Airlines System is also known as MAS, and it was found in the year 1947 as the Malayan Airways, and it changed its name in 1972. The Malaysia Airlines was built up from the joint activity and additionally an endeavor of the Imperial Airways and in addition Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore. Malaysia Airlines positioned second among the 88 contenders in the Aviation Week's Top Performing Companies that measures the money related practicality of the aircraft business (Malaysiaairlines.com, 2014). For as far back as ten years since its foundation, it holds an excellence record of service. Competitive Position of Malaysia Airlines In Malaysia Airlines, there are various types of competitive advantages such as the cost structure of the company, offerings of product, distribution of network as well as customer support. Malaysia Airlines can build a competitive position in the airline industry, as it is less expensive than other international airlines (Pearson et al. 2015). It is a well-maintained modern fleet, excellent in in-flight service, better airport facilities and services and comfortable services. This company is given an extension towards a culture of warmth as well as sociability, improved website with better booking engine and competitive promotions. The competitors of Malaysia Airlines are Singapore Airlines, Jet Airways and Air India Express (Thomas, 2015). The competitive advantage of Malaysia Airlines is based on differentiation such as in the first and business class; there is fast check-in, extra places of cabin baggage and golden lounge. In the economy class, there is in-flight entertainment an d in-flight shopping. Strategic Analysis Strategic analysis understands of the external environment of Malaysia Airlines to maximize its interaction, potential as well as capability between the environments. The Malaysia Airlines can achieve profit and competitive advantage if the company follows three strategic processes such as analysis, formulation as well as implementation. With an increase in demand of the customers and improving the flying equipment, people are traveling across the world. It has led to increase in the tourism industry (Grant, 2016). The airline industry is focusing on reducing the environmental impacts associated with their business. Aircraft today are become 80 percent more fuel-efficient. As the Malaysia Airlines share of global emission is small, therefore the industry expects to increase to 3 percent in the year 2020 due to growth in the air transport sector (Shapiro and Varian, 2013). Data inventory of the airport owned vehicles as well as transport, consumption of electricity are the key segment s to develop carbon footprinting as well as reduction. Strategic Positioning In order to position Malaysia Airlines in the airline industry, SWOT Analysis is carried out. The strength factors are that more than 70 years of airline services, it has recognized the brand name (Hill, Jones and Schilling, 2014). The company depends on the government in order to protect their financial distress. The weakness factors are that the airline industry has strong revenue growth, and its operating margins are below the industry average. There is a high cost of staff, aircraft maintenance and overhaul charges (De Neufville, 2013). The opportunities for the company are to increase cargo traffic and expansion of passenger traffic. The threats are high competition and increase in the price of fuel. Figure 2: SWOT Analysis (Source: Liou, 2012, pp-62) Malaysia Airline Industry commits to recover their environmental performance by running their global operations in order to reduce the impact on the environment. The on-going renewal results into measurable fuel efficiency gains (Liou, 2012). The cost of ownership is one of the most important criteria in the purchasing decisions of this particular airline industry. As fuel is the biggest cost component of the airline industry, therefore the manufacturers address the efficiency of fuel. Malaysia Airlines are becoming more fuel-efficient as newer technology such as lighter aircraft fabricated using complex materials (Dey, 2016). As a part of the overall business planning of Malaysia Airlines, Runway to Success (2016-2020), the Sustainability related the Resource Management that is managed by the Sustainability Office develops plans and initiatives. Strategic plans for Malaysia Airlines are developed with the aim to achieve cost savings, reduction in the carbon emissions and opportunity to promote green value to the airline industry (Hollensen, 2015). The employees of the airline industry adopt responsible environmental behavior in order to promote environmental awareness in the business operations. Competitive Environment Using the Porter five force frameworks, Malaysia Airlines determines its competitive strength in the airline industry. By using this framework, Malaysian Airlines identify their threat of new entrants (Ward and Peppard, 2016). The new threat that the Malaysia Airlines face is that they need to focus on international airlines. Two companies are competing against the aircraft manufacturing industry such as Boeing as well as Airbus. As the Malaysia Airlines are choosing the Boeing as their key aircraft, then Boeing has no alternative in order to increase the price of their aircraft (Pearson et al. 2015). The airline industry uses bargaining power of the consumer in order to bargain their price of aircraft. The power of the suppliers is a negative factor for Malaysia Airlines as if is vital to modify an additional aircraft manufacturer such as Airbus as their staffs are knowledgeable with Boeings aircraft. (Refer to Appendix 1). Strategic Groups Strategic groups classify the companies that are given similar airline services as Malaysia Airlines. Among the five-star airlines company, Malaysia Airlines always offer different places of destinations through the entire world where Air Asia provides with a well-known destination. Air Asia is the low cost carrier that takes the advantage in competition as they can focus on the customers in Asia and go for a cheaper alternative (Malaysiaairlines.com, 2014). Strategic Purpose The vision of Malaysia Airlines is to become a global leader in order to create airport cities. The mission of Malaysia Airlines is innovated their travel and sustainable value creation for the shareholders (Malaysiaairlines.com, 2014). Core Values of Malaysia Airlines Using the value chain analysis model, the primary income of Malaysia Airlines is based from its logistics services, maintenance of aircraft as well as the development of technology (Christopher, 2016). The airline industry has lower cost structure as well as an increase in the value of outcome product. By increasing a value of the ending products, the airline industry can be able to struggle in the market by accepting the connection between value chain activities (Pearson and Merkert, 2014). Apart from all this, coordination with the customers as well as suppliers can reduce cost and then make a bond with the customers. An improvement over the performance of the Malaysia Airlines helps to achieve as well as gain higher profit in their strategic processes. (Refer to Appendix 2) The primary and support activities of the Malaysia Airlines are to be discussed as follows: Primary activities: Inbound logistics: There are various activities such as material management to receive the materials from the suppliers. From the getting of materials from the suppliers, storing those externally sourced materials and then conducting them within the firm (Pearson, Pitfield and Ryley, 2015). For example, supplier scheduler such as fuel and catering of airlines food. Operations: It is related to the production of products as well as services. The operations are to be split into various departments within the companies such as aircraft maintenance work. Outbound logistics: Purchasing of airline ticket involves the activities that can cause a delay in the final service of the customers. Marketing and Sales: Market research is to be done by the marketing manager to analyze the requirements as well as the demand of the customers for creating awareness among the targeted customers (Khalique and Isa, 2015). Services: Handling of complaints is done by the airline authorities related to the production as well as an offering of airline services (Pereira and Caetano, 2015). These airlines operations are splitting into various departments into various companies. Support Activities Firm Infrastructure: Malaysia Airlines has a flat organizational structure such as planning and controlling system. It consists of finance, legal and other departments. Human Resource Management: It consists of recruitment of employees based on its high-specialized skills, and the rewarding system is there within the workplace of Malaysia Airlines (Chen, Liu and Guan, 2015). Product and Technology Development: Marketing testing, research, and development are carried out on other airlines. Procurement: This department is responsible for purchasing various airlines machinery, equipment that are required for the airline industry (Tan and Yap, 2015). Malaysia Airlines should have better procurement department that can obtain highest quality goods at lowest prices. Over the five years, Malaysia Airlines plans to revive their airline with around $1.73 billion as well as involved in shrinking the route of the network, selling of aircraft as well as laying off more than third of the person workforce. Malaysia Airlines strategic plans are to do new changes to pick up their competitive position in the market (Malaysiaairlines.com, 2014). The airline company picks in premium travel such as refurbishment of business class with flat bed seats as well as up gradation of flagship golden lounge. Strategy options for growth Strategic Option 1: To grow network as well as build capacity Malaysia Airlines aim to expand new routes as well as raise frequency on the existing routes with enlargement of potential by the following action plans such as: Identification of high-value codeshare as well as special pro-rate agreement partners Increase in the agreement with the partners (Mansor et al. 2015). Performing of disconnect analysis on order to optimize connectivity Identification of new codeshare as well as SPA agreements to pursue The Hub and Spoke strategy are used to increase feeder traffic onto the trunk routes of Malaysia Airlines. Additional resources should direct to widen capacity into the core network of Malaysia Airline in China and India that are probable to occurrence higher than average growth in the air traffic (Min and Joo, 2016). In order to acquire their network better, the airline industry should obtain long-range narrow body aircraft in order to function new routes. The airline industry plans to order new planes and its benefits from the fuel efficiency of new jets. The new plane is expected to replace the carrier by the year 2018. Strategic Option 2: Reduction in structural and operational cost Malaysia Airlines should reduce its structural and operational cost that enables the airline industry to offer lower as well as competitive fares when it is compared to other airlines. The structural operating cost is to be influenced by a change in the location (King et al. 2015). Operational cost is influenced by a change in the strategy of the workplace. Both the operational as well as recurring cost is reduced with focusing the incentive strategies that can improve the business performance as well as increases in its competitiveness among the other airline industry (Moore-Copple, Climek and Pritchard, 2015). The strategies to reduce both structural and operational cost are a review of suppliers and airline service. Therefore, cost reduction strategies increase the productivity of Malaysia Airlines allowing for strategic reallocation of the resources. Strategic options 3: Improve over passenger flight services Malaysia Airlines should plan to launch of new airlines that will set new standards for their product, cost efficiency, operational excellence as well as service quality. These factors should help to improve the passenger flight services, build customer, and brand loyalty (Gosling and Ayres, 2015). Malaysia Airlines should give important information on their websites to give immediate answers to the customers queries (Morecroft, 2015). The company should create resources such as blogs, guides, and maps to give information to the customers. The information should be related to airport maps, information of passenger, real time flight status update, information on traffic as well as travel guides. Use of advanced technology also helps to increase the customer experience (Pearlson, Saunders and Galletta, 2016). The technologies such as CRM tools for managing the relationship, marketing tools to engage the customers, Online survey tools in order to measure the satisfaction level of a cust omer through airline services given by Malaysia Airlines. Strategic options 4: Improve in environmental sustainability Malaysia Airlines should modernize their fleets with fuel-efficient aircraft. This employment of new technologies as well as fuel-efficient standards should reduce the emissions of carbon. Installation of winglets should reduce the use of fuel (Wu, 2016). The airline industry should also offer water saving, recycling and carbon offset programs to reduce the emission of carbon. Apart from this, most of the Malaysia Airlines have noise complaints. Therefore, the company should add winglets to their fleet such that they can reduce the noise footprint for the aircraft operations (Slack, 2015). The management team of Malaysia Airlines exposes to significant levels of aircraft noise that has dropped by 97% since 2020. From 2020, the airline industry will cap their emissions as well as growth will be carbon neutral. Strategy Implementation The main priority of Malaysia Airlines is to implement their strategies laid out with the turnaround plan to be implemented in the next three years. The strategic implementation plan for the airline industry has taken place under the restructuring plan of Malaysia Airlines (Mellahi and Frynas, 2015). The Malaysian carrier is looking to forward to execute a new passenger service system that can also cut the operational as well as a structural cost of the business. It also drives revenue and extends the customer reach. The strategic implementation project team requires a lot of communication with the experts to explain entire project plan (Morden, 2016). Regarding pricing strategy such as reduction of both structural and operational cost, the airline industry offers cheaper tickets that make the customers travel with the Malaysia Airlines more attractive (Hollensen, 2015). The Malaysia Airlines would serve their markets when the airlines businesses have counterpart to part their strate gies to boost their economy. The airline industry should also plan to win customers by delivery of new aircraft by 2020. It will reduce their average age of fleet size from 12.2 years to 7.7 years (Malaysiaairlines.com, 2014). By implementing the mentioned three strategic options of Malaysia Airlines, the airline industry will try their best to lead in inbound tourism carrier of Malaysia. The fuel savings initiatives that are taken by the Malaysia Airlines are the operational initiatives such as reduction in target gate arrival fuel, an improvement over the efficiencies of fuel and reduction in power units of the mainline (Kotler et al. 2015). The weight reduction initiatives are taken such as reduction of ice boarded on the international flights. The installation of the winglets also results in a reduction in noise. The other fuel savings initiatives are a reduction in over fuel. As the management team of Malaysia Airlines makes a change in their competitive sustainability to increase their competition among their competitors (Pearson and Merkert, 2014). Strategy Duration Department Option1: To grow network as well as build capacity 1 year Identification of high-value codeshare as well as special pro-rate agreement partners 3 months Legal Raising in the agreement with the partners 5 months Marketing and Sales Performing of misconnect analysis on order to optimize connectivity 2 months IT Identification of new codeshare as well as SPA agreements to pursue 2 months Legal Option 2: Reduction in structural and operational cost 6 months Change in the strategy of workplace 2 months Marketing and Sales Review of suppliers and airline service 2 months Marketing and Sales Focusing the incentive strategies 2 months HR Option 3: Improve over passenger flight services 1 year Loyalty program 2 months Marketing and Sales Training such as safety recruitment training, ground handling, cabin crew as well as engineering 3 months HR Review of the current routes with publishing of updated routes 4 months IT Review of fleet management 3 months IT Option 4: Improve in environmental sustainability 6 months Change in fuel-efficient standards 2 months Sustainability Team Reduction in carbon emission 2 months IT Reduce the noise footprint for the aircraft operations 2 months Sustainability Team The Malaysia Airlines can accomplish benefit if the organization takes after three key procedures, for example, examination, detailing, and execution. With expansion sought after of the clients and enhancing in the flying supplies, individuals are traversing the world. It has lead to an increment in the tourism business (Grant, 2016). The above table shows that the airline industry takes three years to implement their strategic options in their business operations. They can strategically implement their strategies to increase their productivity of their services as well as profitability in their airline business. Essential Conditions Measurement of the new strategies is significant as a expansion of the plan as well as strategy. In order to compute, the achievement of the mentioned strategies, evaluation and control are done based on the annual plan control, profitability control, efficiency control as well as strategic control (Pearlson, Saunders and Galletta, 2016). These strategic plan formulated in this paper to ensure that the Malaysia Airlines is still flying high and becomes the leader in the Malaysia airline industry market. Profitability control It is done based on the following such as: Product: The offering of top of the line, business and economy class seats ought to be followed and checked on quarterly and additionally yearly premise. Customer: It will be tracked when the customer group contributes the revenue as well as the profitability of the company (Gosling and Ayres, 2015). Segment: The selling of both long and short haul will be tracked on a monthly and yearly basis (Min and Joo, 2016). Efficiency control The responsibility of the efficiency control lies with the management as well as marketing controller (Chen, Liu and Guan, 2015). It is done to assess and get better the impact of the marketing expenditures. Strategic Control The top management, as well as marketing auditor, holds the accountability of the strategic control. It is done to inspect if the Malaysia Airlines pursue its best opportunities within the airline markets and channels (Ward and Peppard, 2016). This approach analyzes as well as a review if the marketing effectiveness, evaluation of the marketing excellence with a review of ethical and social responsibility. Annual plan control The prime responsibilities for the annual plan control will include the top management as well as middle management of Malaysia Airlines (Hill, Jones and Schilling, 2014). The main motivation behind this yearly arrangement control is to investigate whether the arranged results are accomplished. Portions of the methodologies under this annual plan control are as follows: Sales Analysis: The report of sales will monitor by quarterly as well as yearly basis. It is done through the market surveys as well as point of sales of the distribution partners. Market share analysis: It consists of how well the Malaysia Airlines operate within the airline marketplace as compared to their competitors. It will track on quarterly as well as a yearly basis (Shapiro and Varian, 2013). Financial Analysis: It determines the financial position of the Malaysia Airlines as well as its stability. It will track as well as analyze on a quarterly as well as yearly basis. Conclusion It is concluded that in spite of high fuel prices, the competition from the full-service carriers as well as an increase of the low cost regional carriers, the airline industry continues to remain committed to improving as well as grow from the current position. The network expansion strategy of the company is based on strengthening the regional connectivity to grow as well as feed the international network. Malaysia Airlines is focused on ensuring that the upgrade of the products, as well as service standards, translates into improvement, customer loyalty as well as entire revenue performance. Strategic analyses, Porter five forces, strategic implementation, are required to imply with the organization. All these strategies are used for Malaysia Airlines in order to increase their profit as well as cover losses. The strategies are used to deal with the external factors such as competitors as well as policies. It is also concluded that strategic management is not considered as just a strategy, however it also helps to attain success where it is used to examine both strengths as well as weakness, will put Malaysia Airlines at a competitive advantage. In order to implement their strategies, Malaysia Airlines require increasing efficiency in communication, management of resources as well as improving in morale of employee. Leadership also plays a vital role to make Malaysia Airlines to gain success in implementing the identified strategies. Based on the SWOT analysis, it is clear that if the airline industry continues to follow their business model, then it will be out of cash by a middle of second quarter. The fundamental overhaul is needed to put them back on a path to profitability. It bears more expenditure to get a new fleet, but it would also settle the cost within the long run. The premium carrier states that Malaysia Airlines emphasize commercial functions as well as synchronize operations with similar airline partners. After analyzing the current scenario of the company, stakeholders, consumers as well as business partners of Malaysia Airlines require to take account vital decisions to enhance their growth as well as future success. The International Strategy includes a strategic formulation for the Malaysia Airlines in order to develop a level of competencies as well as potential in the international airline market. Malaysia Airlines adapt to changes to compete in the airline market. Therefore, the airline com pany takes a strategic change in their state of a division to cope with the external environment of the company. Marketing strategy improvement of the Malaysia Airlines will able to challenge their local airline industry. From the environmental analysis of Malaysia Airlines; it is seen that the future of the aviation industry is not sustainable. Malaysia Airlines is expected to be sustainable, and its fuel efficiency challenges the industry. From 2020, the airline industry will cap their emissions as well as growth will be carbon neutral. The key driver in their strategic action plan is technology. Modern aircraft enters into the airline fleets that carry them fuel efficiency gains of 20 to 30 percent in their business operations. The role of the advanced technology is the development of sustainable bio-fuels. The support of the Malaysia Airlines gets from the government gives a strong suggestion that the nationwide flag carrier is to be protected. The airline industry is not distracted by its environmental, economic, safety as well as other external factors influences beyond the control of management. It also maintains customer relationships with managing the brand of Malaysia Airlines. From an analy sis of the internal as well as external factors of the company, it is identified that there are many consumer touch points as well as opportunity in order to reinforce the brand value as well as customer loyalty. Malaysia Airlines requires building a strong relationship with their suppliers as well as influences to compete in the changing environment. From the SWOT analysis, it is identified that the airline industry faces many challenges due to the digital world allows to determine the strategies of the brands in each channel. The consumer has a right t o get the best services from the airline industry due to its quality services as well as success to different destinations. It is required to give safe services to the customers with the safety of luggage of the customers. The four of the strategies options that should be undertaken by Malaysia Airlines help them to compete in the market of airlines services. 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