Teachers Essay Example For Students

Teachers Essay Teachers Essay of the 21st century, like those of the past, are not only teachers of subjects such as math, English, or science. Teachers are role models, confidants, and continual learners. To prepare our students for their future, we must also teach many more basic concepts. One of the greatest challenges of preparing students will be teaching them to express their opinions and beliefs without the fear that they will be scorned. If a student is allowed to express their own multicultural views, they may be more open to understanding others. Counseling is an invaluable part of the school. Students need to have any emotional problems addressed quickly and effectively. Anger does not have to lead to violence, but instead to drawing, talking, and writing about the problem. Get students involved in extra-curricular activities. Learning does not stop when the final bell rings. Activities such as art, music, sports, and volunteering time can foster a new learning environment. Students will be taught the value of teamwork, patience, citizenship, honesty, and respect. The role of the teacher as a coach and even parent make lasting impressions on students. In the classroom, students should develop organizational and study skills. We need to encourage independent critical thinkers, who at the same time, are not afraid to ask questions. Students will be teachers to other students teamwork inside and out of the classroom. Ever-changing technology is arising in classrooms everywhere. It requires updating old competencies and readiness for that yet to come. The school will also need to continually reinforce daily routines. Good hygiene, the value of breakfast, and seat belt and helmet safety are a few. Students of the 21st century are exactly that, our future. As teachers, we teach both subject matter and character development. Everything we do, both in and out of the classroom should develop and inspire confident attitudes, high expectations and goals, and help guide our children towards a career of their own. .

Strategic Management Of Malaysia Airlines †Myassignmenthelp.com

Question: Discuss about the Case Study for Strategic Management of Malaysia Airlines. Answer: Introduction Background of the Company About Us Malaysia Airline is the national air carrier of the Malaysia that is operating jet services on the network of domestic as well as international destinations in four of the continents. It is based on Passenger Transportation Industry. The slogan of the Malaysia Airlines is Going Beyond Expectations (Malaysiaairlines.com, 2014). Through various other subsidiaries, the airline industry manufactures aircraft parts, offering trucking, cargo transportation services, offers laundry and dry cleaning services for the airline industry. Figure 1: Logo of Malaysia Airlines (Source: Malaysiaairlines.com, 2014) Situation This airline industry becomes an award-winning carrier with a fleet of more than 100 flying machine that offers administrations to more than 110 destinations over the four continents. The Airline System is the corporation with a global expansion, and it grows in response to customer demand for international coverage (Chen, Liu and Guan, 2015). The airline industry enhances in-flight services; consistent ground support, as well as better infrastructure, will set world standards. History of the Company Malaysia Airlines System is also known as MAS, and it was found in the year 1947 as the Malayan Airways, and it changed its name in 1972. The Malaysia Airlines was built up from the joint activity and additionally an endeavor of the Imperial Airways and in addition Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore. Malaysia Airlines positioned second among the 88 contenders in the Aviation Week's Top Performing Companies that measures the money related practicality of the aircraft business (Malaysiaairlines.com, 2014). For as far back as ten years since its foundation, it holds an excellence record of service. Competitive Position of Malaysia Airlines In Malaysia Airlines, there are various types of competitive advantages such as the cost structure of the company, offerings of product, distribution of network as well as customer support. Malaysia Airlines can build a competitive position in the airline industry, as it is less expensive than other international airlines (Pearson et al. 2015). It is a well-maintained modern fleet, excellent in in-flight service, better airport facilities and services and comfortable services. This company is given an extension towards a culture of warmth as well as sociability, improved website with better booking engine and competitive promotions. The competitors of Malaysia Airlines are Singapore Airlines, Jet Airways and Air India Express (Thomas, 2015). The competitive advantage of Malaysia Airlines is based on differentiation such as in the first and business class; there is fast check-in, extra places of cabin baggage and golden lounge. In the economy class, there is in-flight entertainment an d in-flight shopping. Strategic Analysis Strategic analysis understands of the external environment of Malaysia Airlines to maximize its interaction, potential as well as capability between the environments. The Malaysia Airlines can achieve profit and competitive advantage if the company follows three strategic processes such as analysis, formulation as well as implementation. With an increase in demand of the customers and improving the flying equipment, people are traveling across the world. It has led to increase in the tourism industry (Grant, 2016). The airline industry is focusing on reducing the environmental impacts associated with their business. Aircraft today are become 80 percent more fuel-efficient. As the Malaysia Airlines share of global emission is small, therefore the industry expects to increase to 3 percent in the year 2020 due to growth in the air transport sector (Shapiro and Varian, 2013). Data inventory of the airport owned vehicles as well as transport, consumption of electricity are the key segment s to develop carbon footprinting as well as reduction. Strategic Positioning In order to position Malaysia Airlines in the airline industry, SWOT Analysis is carried out. The strength factors are that more than 70 years of airline services, it has recognized the brand name (Hill, Jones and Schilling, 2014). The company depends on the government in order to protect their financial distress. The weakness factors are that the airline industry has strong revenue growth, and its operating margins are below the industry average. There is a high cost of staff, aircraft maintenance and overhaul charges (De Neufville, 2013). The opportunities for the company are to increase cargo traffic and expansion of passenger traffic. The threats are high competition and increase in the price of fuel. Figure 2: SWOT Analysis (Source: Liou, 2012, pp-62) Malaysia Airline Industry commits to recover their environmental performance by running their global operations in order to reduce the impact on the environment. The on-going renewal results into measurable fuel efficiency gains (Liou, 2012). The cost of ownership is one of the most important criteria in the purchasing decisions of this particular airline industry. As fuel is the biggest cost component of the airline industry, therefore the manufacturers address the efficiency of fuel. Malaysia Airlines are becoming more fuel-efficient as newer technology such as lighter aircraft fabricated using complex materials (Dey, 2016). As a part of the overall business planning of Malaysia Airlines, Runway to Success (2016-2020), the Sustainability related the Resource Management that is managed by the Sustainability Office develops plans and initiatives. Strategic plans for Malaysia Airlines are developed with the aim to achieve cost savings, reduction in the carbon emissions and opportunity to promote green value to the airline industry (Hollensen, 2015). The employees of the airline industry adopt responsible environmental behavior in order to promote environmental awareness in the business operations. Competitive Environment Using the Porter five force frameworks, Malaysia Airlines determines its competitive strength in the airline industry. By using this framework, Malaysian Airlines identify their threat of new entrants (Ward and Peppard, 2016). The new threat that the Malaysia Airlines face is that they need to focus on international airlines. Two companies are competing against the aircraft manufacturing industry such as Boeing as well as Airbus. As the Malaysia Airlines are choosing the Boeing as their key aircraft, then Boeing has no alternative in order to increase the price of their aircraft (Pearson et al. 2015). The airline industry uses bargaining power of the consumer in order to bargain their price of aircraft. The power of the suppliers is a negative factor for Malaysia Airlines as if is vital to modify an additional aircraft manufacturer such as Airbus as their staffs are knowledgeable with Boeings aircraft. (Refer to Appendix 1). Strategic Groups Strategic groups classify the companies that are given similar airline services as Malaysia Airlines. Among the five-star airlines company, Malaysia Airlines always offer different places of destinations through the entire world where Air Asia provides with a well-known destination. Air Asia is the low cost carrier that takes the advantage in competition as they can focus on the customers in Asia and go for a cheaper alternative (Malaysiaairlines.com, 2014). Strategic Purpose The vision of Malaysia Airlines is to become a global leader in order to create airport cities. The mission of Malaysia Airlines is innovated their travel and sustainable value creation for the shareholders (Malaysiaairlines.com, 2014). Core Values of Malaysia Airlines Using the value chain analysis model, the primary income of Malaysia Airlines is based from its logistics services, maintenance of aircraft as well as the development of technology (Christopher, 2016). The airline industry has lower cost structure as well as an increase in the value of outcome product. By increasing a value of the ending products, the airline industry can be able to struggle in the market by accepting the connection between value chain activities (Pearson and Merkert, 2014). Apart from all this, coordination with the customers as well as suppliers can reduce cost and then make a bond with the customers. An improvement over the performance of the Malaysia Airlines helps to achieve as well as gain higher profit in their strategic processes. (Refer to Appendix 2) The primary and support activities of the Malaysia Airlines are to be discussed as follows: Primary activities: Inbound logistics: There are various activities such as material management to receive the materials from the suppliers. From the getting of materials from the suppliers, storing those externally sourced materials and then conducting them within the firm (Pearson, Pitfield and Ryley, 2015). For example, supplier scheduler such as fuel and catering of airlines food. Operations: It is related to the production of products as well as services. The operations are to be split into various departments within the companies such as aircraft maintenance work. Outbound logistics: Purchasing of airline ticket involves the activities that can cause a delay in the final service of the customers. Marketing and Sales: Market research is to be done by the marketing manager to analyze the requirements as well as the demand of the customers for creating awareness among the targeted customers (Khalique and Isa, 2015). Services: Handling of complaints is done by the airline authorities related to the production as well as an offering of airline services (Pereira and Caetano, 2015). These airlines operations are splitting into various departments into various companies. Support Activities Firm Infrastructure: Malaysia Airlines has a flat organizational structure such as planning and controlling system. It consists of finance, legal and other departments. Human Resource Management: It consists of recruitment of employees based on its high-specialized skills, and the rewarding system is there within the workplace of Malaysia Airlines (Chen, Liu and Guan, 2015). Product and Technology Development: Marketing testing, research, and development are carried out on other airlines. Procurement: This department is responsible for purchasing various airlines machinery, equipment that are required for the airline industry (Tan and Yap, 2015). Malaysia Airlines should have better procurement department that can obtain highest quality goods at lowest prices. Over the five years, Malaysia Airlines plans to revive their airline with around $1.73 billion as well as involved in shrinking the route of the network, selling of aircraft as well as laying off more than third of the person workforce. Malaysia Airlines strategic plans are to do new changes to pick up their competitive position in the market (Malaysiaairlines.com, 2014). The airline company picks in premium travel such as refurbishment of business class with flat bed seats as well as up gradation of flagship golden lounge. Strategy options for growth Strategic Option 1: To grow network as well as build capacity Malaysia Airlines aim to expand new routes as well as raise frequency on the existing routes with enlargement of potential by the following action plans such as: Identification of high-value codeshare as well as special pro-rate agreement partners Increase in the agreement with the partners (Mansor et al. 2015). Performing of disconnect analysis on order to optimize connectivity Identification of new codeshare as well as SPA agreements to pursue The Hub and Spoke strategy are used to increase feeder traffic onto the trunk routes of Malaysia Airlines. Additional resources should direct to widen capacity into the core network of Malaysia Airline in China and India that are probable to occurrence higher than average growth in the air traffic (Min and Joo, 2016). In order to acquire their network better, the airline industry should obtain long-range narrow body aircraft in order to function new routes. The airline industry plans to order new planes and its benefits from the fuel efficiency of new jets. The new plane is expected to replace the carrier by the year 2018. Strategic Option 2: Reduction in structural and operational cost Malaysia Airlines should reduce its structural and operational cost that enables the airline industry to offer lower as well as competitive fares when it is compared to other airlines. The structural operating cost is to be influenced by a change in the location (King et al. 2015). Operational cost is influenced by a change in the strategy of the workplace. Both the operational as well as recurring cost is reduced with focusing the incentive strategies that can improve the business performance as well as increases in its competitiveness among the other airline industry (Moore-Copple, Climek and Pritchard, 2015). The strategies to reduce both structural and operational cost are a review of suppliers and airline service. Therefore, cost reduction strategies increase the productivity of Malaysia Airlines allowing for strategic reallocation of the resources. Strategic options 3: Improve over passenger flight services Malaysia Airlines should plan to launch of new airlines that will set new standards for their product, cost efficiency, operational excellence as well as service quality. These factors should help to improve the passenger flight services, build customer, and brand loyalty (Gosling and Ayres, 2015). Malaysia Airlines should give important information on their websites to give immediate answers to the customers queries (Morecroft, 2015). The company should create resources such as blogs, guides, and maps to give information to the customers. The information should be related to airport maps, information of passenger, real time flight status update, information on traffic as well as travel guides. Use of advanced technology also helps to increase the customer experience (Pearlson, Saunders and Galletta, 2016). The technologies such as CRM tools for managing the relationship, marketing tools to engage the customers, Online survey tools in order to measure the satisfaction level of a cust omer through airline services given by Malaysia Airlines. Strategic options 4: Improve in environmental sustainability Malaysia Airlines should modernize their fleets with fuel-efficient aircraft. This employment of new technologies as well as fuel-efficient standards should reduce the emissions of carbon. Installation of winglets should reduce the use of fuel (Wu, 2016). The airline industry should also offer water saving, recycling and carbon offset programs to reduce the emission of carbon. Apart from this, most of the Malaysia Airlines have noise complaints. Therefore, the company should add winglets to their fleet such that they can reduce the noise footprint for the aircraft operations (Slack, 2015). The management team of Malaysia Airlines exposes to significant levels of aircraft noise that has dropped by 97% since 2020. From 2020, the airline industry will cap their emissions as well as growth will be carbon neutral. Strategy Implementation The main priority of Malaysia Airlines is to implement their strategies laid out with the turnaround plan to be implemented in the next three years. The strategic implementation plan for the airline industry has taken place under the restructuring plan of Malaysia Airlines (Mellahi and Frynas, 2015). The Malaysian carrier is looking to forward to execute a new passenger service system that can also cut the operational as well as a structural cost of the business. It also drives revenue and extends the customer reach. The strategic implementation project team requires a lot of communication with the experts to explain entire project plan (Morden, 2016). Regarding pricing strategy such as reduction of both structural and operational cost, the airline industry offers cheaper tickets that make the customers travel with the Malaysia Airlines more attractive (Hollensen, 2015). The Malaysia Airlines would serve their markets when the airlines businesses have counterpart to part their strate gies to boost their economy. The airline industry should also plan to win customers by delivery of new aircraft by 2020. It will reduce their average age of fleet size from 12.2 years to 7.7 years (Malaysiaairlines.com, 2014). By implementing the mentioned three strategic options of Malaysia Airlines, the airline industry will try their best to lead in inbound tourism carrier of Malaysia. The fuel savings initiatives that are taken by the Malaysia Airlines are the operational initiatives such as reduction in target gate arrival fuel, an improvement over the efficiencies of fuel and reduction in power units of the mainline (Kotler et al. 2015). The weight reduction initiatives are taken such as reduction of ice boarded on the international flights. The installation of the winglets also results in a reduction in noise. The other fuel savings initiatives are a reduction in over fuel. As the management team of Malaysia Airlines makes a change in their competitive sustainability to increase their competition among their competitors (Pearson and Merkert, 2014). Strategy Duration Department Option1: To grow network as well as build capacity 1 year Identification of high-value codeshare as well as special pro-rate agreement partners 3 months Legal Raising in the agreement with the partners 5 months Marketing and Sales Performing of misconnect analysis on order to optimize connectivity 2 months IT Identification of new codeshare as well as SPA agreements to pursue 2 months Legal Option 2: Reduction in structural and operational cost 6 months Change in the strategy of workplace 2 months Marketing and Sales Review of suppliers and airline service 2 months Marketing and Sales Focusing the incentive strategies 2 months HR Option 3: Improve over passenger flight services 1 year Loyalty program 2 months Marketing and Sales Training such as safety recruitment training, ground handling, cabin crew as well as engineering 3 months HR Review of the current routes with publishing of updated routes 4 months IT Review of fleet management 3 months IT Option 4: Improve in environmental sustainability 6 months Change in fuel-efficient standards 2 months Sustainability Team Reduction in carbon emission 2 months IT Reduce the noise footprint for the aircraft operations 2 months Sustainability Team The Malaysia Airlines can accomplish benefit if the organization takes after three key procedures, for example, examination, detailing, and execution. With expansion sought after of the clients and enhancing in the flying supplies, individuals are traversing the world. It has lead to an increment in the tourism business (Grant, 2016). The above table shows that the airline industry takes three years to implement their strategic options in their business operations. They can strategically implement their strategies to increase their productivity of their services as well as profitability in their airline business. Essential Conditions Measurement of the new strategies is significant as a expansion of the plan as well as strategy. In order to compute, the achievement of the mentioned strategies, evaluation and control are done based on the annual plan control, profitability control, efficiency control as well as strategic control (Pearlson, Saunders and Galletta, 2016). These strategic plan formulated in this paper to ensure that the Malaysia Airlines is still flying high and becomes the leader in the Malaysia airline industry market. Profitability control It is done based on the following such as: Product: The offering of top of the line, business and economy class seats ought to be followed and checked on quarterly and additionally yearly premise. Customer: It will be tracked when the customer group contributes the revenue as well as the profitability of the company (Gosling and Ayres, 2015). Segment: The selling of both long and short haul will be tracked on a monthly and yearly basis (Min and Joo, 2016). Efficiency control The responsibility of the efficiency control lies with the management as well as marketing controller (Chen, Liu and Guan, 2015). It is done to assess and get better the impact of the marketing expenditures. Strategic Control The top management, as well as marketing auditor, holds the accountability of the strategic control. It is done to inspect if the Malaysia Airlines pursue its best opportunities within the airline markets and channels (Ward and Peppard, 2016). This approach analyzes as well as a review if the marketing effectiveness, evaluation of the marketing excellence with a review of ethical and social responsibility. Annual plan control The prime responsibilities for the annual plan control will include the top management as well as middle management of Malaysia Airlines (Hill, Jones and Schilling, 2014). The main motivation behind this yearly arrangement control is to investigate whether the arranged results are accomplished. Portions of the methodologies under this annual plan control are as follows: Sales Analysis: The report of sales will monitor by quarterly as well as yearly basis. It is done through the market surveys as well as point of sales of the distribution partners. Market share analysis: It consists of how well the Malaysia Airlines operate within the airline marketplace as compared to their competitors. It will track on quarterly as well as a yearly basis (Shapiro and Varian, 2013). Financial Analysis: It determines the financial position of the Malaysia Airlines as well as its stability. It will track as well as analyze on a quarterly as well as yearly basis. Conclusion It is concluded that in spite of high fuel prices, the competition from the full-service carriers as well as an increase of the low cost regional carriers, the airline industry continues to remain committed to improving as well as grow from the current position. The network expansion strategy of the company is based on strengthening the regional connectivity to grow as well as feed the international network. Malaysia Airlines is focused on ensuring that the upgrade of the products, as well as service standards, translates into improvement, customer loyalty as well as entire revenue performance. Strategic analyses, Porter five forces, strategic implementation, are required to imply with the organization. All these strategies are used for Malaysia Airlines in order to increase their profit as well as cover losses. The strategies are used to deal with the external factors such as competitors as well as policies. It is also concluded that strategic management is not considered as just a strategy, however it also helps to attain success where it is used to examine both strengths as well as weakness, will put Malaysia Airlines at a competitive advantage. In order to implement their strategies, Malaysia Airlines require increasing efficiency in communication, management of resources as well as improving in morale of employee. Leadership also plays a vital role to make Malaysia Airlines to gain success in implementing the identified strategies. Based on the SWOT analysis, it is clear that if the airline industry continues to follow their business model, then it will be out of cash by a middle of second quarter. The fundamental overhaul is needed to put them back on a path to profitability. It bears more expenditure to get a new fleet, but it would also settle the cost within the long run. The premium carrier states that Malaysia Airlines emphasize commercial functions as well as synchronize operations with similar airline partners. After analyzing the current scenario of the company, stakeholders, consumers as well as business partners of Malaysia Airlines require to take account vital decisions to enhance their growth as well as future success. The International Strategy includes a strategic formulation for the Malaysia Airlines in order to develop a level of competencies as well as potential in the international airline market. Malaysia Airlines adapt to changes to compete in the airline market. Therefore, the airline com pany takes a strategic change in their state of a division to cope with the external environment of the company. Marketing strategy improvement of the Malaysia Airlines will able to challenge their local airline industry. From the environmental analysis of Malaysia Airlines; it is seen that the future of the aviation industry is not sustainable. Malaysia Airlines is expected to be sustainable, and its fuel efficiency challenges the industry. From 2020, the airline industry will cap their emissions as well as growth will be carbon neutral. The key driver in their strategic action plan is technology. Modern aircraft enters into the airline fleets that carry them fuel efficiency gains of 20 to 30 percent in their business operations. The role of the advanced technology is the development of sustainable bio-fuels. The support of the Malaysia Airlines gets from the government gives a strong suggestion that the nationwide flag carrier is to be protected. The airline industry is not distracted by its environmental, economic, safety as well as other external factors influences beyond the control of management. It also maintains customer relationships with managing the brand of Malaysia Airlines. From an analy sis of the internal as well as external factors of the company, it is identified that there are many consumer touch points as well as opportunity in order to reinforce the brand value as well as customer loyalty. Malaysia Airlines requires building a strong relationship with their suppliers as well as influences to compete in the changing environment. From the SWOT analysis, it is identified that the airline industry faces many challenges due to the digital world allows to determine the strategies of the brands in each channel. The consumer has a right t o get the best services from the airline industry due to its quality services as well as success to different destinations. It is required to give safe services to the customers with the safety of luggage of the customers. The four of the strategies options that should be undertaken by Malaysia Airlines help them to compete in the market of airlines services. Firstly, the company requires growing their airline network as well as increasing their capacity to give service. Secondly, there is a requirement of reduction of both structural as well as operational cost. Thirdly, there is an improvement over the passenger flight services. Finally, th ere is an improvement in the environmental sustainability. Due to the implementation of those strategies, the carrier should cut cost as well as drive their revenue. It takes three years to implement the plan in the business operations of Malaysia Airlines. References Chen, C., Liu, H. and Guan, X. (2015). The research on psychological type of netizens in internet public opinion's embryonic stage: A case study of Malaysia Airlines loss of communication. InLogistics, Informatics and Service Sciences (LISS), 2015 International Conference on(pp. 1-5). IEEE. Christopher, M. (2016).Logistics supply chain management. Pearson Higher Ed. De Neufville, R., Odoni, A., Belobaba, P. and Reynolds, T. (2013).Airport systems: planning, design and management. Dey, K. (2016).SWOT Analysis of the EasyJet Airline Company. Gosling, K.R. and Ayres, J.A. (2015). Surface to Air: Malaysia Airlines Flight MH17 and Loss Recovery by States for Civilian Aircraft Shootdowns.J. Air L. Com.,80, p.497. Grant, R.M. (2016).Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Hill, C.W., Jones, G.R. and Schilling, M.A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Khalique, M. and Isa, A.H.M. (2015). Impact of Intellectual Capital on the Organizational Performance of Airline Industry in Malaysia.Strategic Infrastructure Development for Economic Growth and Social Change, p.38. King, L.H., Kitchen, N.H., Misimovic, E., Rasmussen, A.H. and Andersen, K.H. (2015).CRISIS COMMUNICATION: A STUDY OF MALAYSIA AIRLINES'RESPONSE TO THE MH17 CRISIS(Doctoral dissertation). Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A. (2015).Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Liou, J.J. (2012). Developing an integrated model for the selection of strategic alliance partners in the airline industry.Knowledge-Based Systems,28, pp.59-67. Malaysiaairlines.com, (2014).Corporate Info | Malaysia Airlines. [online] Malaysiaairlines.com. Available at: https://www.malaysiaairlines.com/my/en/corporate-info.html [Accessed 15 Jul. 2016]. Mansor, M.F., Abu, N.H., Nasir, H., Kamil, S. and Missnon, M.K.A. (2015). The effect of cost reduction and business strategy on human resource outsourcing practicing: A study of Malaysian government link company. InTechnology Management and Emerging Technologies (ISTMET), 2015 International Symposium on(pp. 238-242). IEEE. Mellahi, K. and Frynas, G. (2015).Global strategic management. Oxford University Press. Min, H. and Joo, S.J. (2016). A comparative performance analysis of airline strategic alliances using data envelopment analysis.Journal of Air Transport Management,52, pp.99-110. Moore-Copple, J.J., Climek, M. and Pritchard, R.S. (2015). Rumor Control or Rumor Central: What the Handling of Malaysia Airlines Flight 370s Disappearance Can Tell Us About the Impact of Interest and Ambiguity on Crisis Response Over Time. In18 TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE(p. 280). Morden, T. (2016).Principles of strategic management. Routledge. Morecroft, J.D. (2015).Strategic modelling and business dynamics: A feedback systems approach. John Wiley Sons. Pearlson, K.E., Saunders, C.S. and Galletta, D.F. (2016).Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. John Wiley Sons. Pearson, J. and Merkert, R. (2014). Airlines-within-airlines: a business model moving East.Journal of Air Transport Management,38, pp.21-26. Pearson, J., OConnell, J.F., Pitfield, D.E. and Ryley, T. (2015). Competition Between Asian Network Airlines and Low-Cost Carriers: Strategic Analysis.Transportation Research Record: Journal of the Transportation Research Board, (2501), pp.56-65. Pearson, J., O'Connell, J.F., Pitfield, D. and Ryley, T. (2015). The strategic capability of Asian network airlines to compete with low-cost carriers.Journal of Air Transport Management,47, pp.1-10. Pearson, J., Pitfield, D. and Ryley, T. (2015). Intangible resources of competitive advantage: Analysis of 49 Asian airlines across three business models.Journal of Air Transport Management,47, pp.179-189. Pereira, B.A. and Caetano, M. (2015). A conceptual business model framework applied to air transport.Journal of Air Transport Management,44, pp.70-76. Shapiro, C. and Varian, H.R. (2013).Information rules: a strategic guide to the network economy. Harvard Business Press. Slack, N. (2015).Operations strategy. John Wiley Sons, Ltd. Tan, B.S. and Yap, E.H. (2015). Sustainable Growth of the Commercial Aviation Industry in Malaysia Using a System Dynamics Approach.Journal of Engineering, Science and Technology,10(9). Thomas, M. (2015). Flying lessons: Malaysia and other airlines avoiding Pan Ams final destination.Strategic Direction,31(8), pp.26-28. Ward, J. and Peppard, J. (2016).The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley Sons. Wu, C.L. (2016).Airline operations and delay management: insights from airline economics, networks and strategic schedule planning. Routledge.

The And The Pursuit Of Happiness Essay Example For Students

The And The Pursuit Of Happiness Essay Equality is defined as being equal in means of status, rights, and opportunities. Inequality is mostly seen between the sexes, races, and also for graffiti artist. â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.† Although these rights remain unalienable, today’s society has become an unjust and unequal one which places people at the top based upon certain characteristics; such as sex, race, or even wealth. We have a statement of this â€Å"scale of unfairness† on our very street. We will write a custom essay on The And The Pursuit Of Happiness specifically for you for only $16.38 $13.9/page Order now The art depicts two scales on one side is the male sex symbol outweighing the female sex symbol which is located on the other side. You see this work of art downtown on Tejon Street. The majority of the Colorado Springs population, white males, are in uproar about this horrific â€Å"graffiti† that taints our town and corrupts our streets. It is our duty as a community, despite opposition, to keep this art work as a reflection of today’s unbalanced society and that we must change the unequal circumstances that women have to face be it in the workforces or just opportunity wise. The term graffiti it is described as writing or drawings scribbled, scratched, or sprayed illicitly on a wall or other surface in a public place. Due to this definition, most people automatically combine graffiti with illegal activity. Therefore, it is considered an illicit or illegal activity simply it is done in a public space. Graffiti it is misunderstood and misrepresented by the media; they twist it into vandalism and call it a gateway into other crimes. How can art be a gateway into stealing and murdering? Society just want. .he is a woman. Infanticide, the killing of female babies, is still predominant in areas all over the world. Mothers rid themselves of girl children so that they don’t have to worry about dishonor or providing a dowry. This killing of females is also represented in the art. This artwork should remain on Tejon Street as a reminder as how far we have come as women and how we have much work ahead of us in order to get true equality. This masterpiece not only depicts the struggle of equality between the sexes, but also the struggle of street artists trying to be taken seriously as the real innovative composers they truly are. Therefore for the growth of our community as a whole we need to keep this up to start the change in the inequality of the sexes. As we progress to true equality we create a more equal word, and a more equal world creates more opportunities for all.

Some Ideas on an Environmental Sample Essay

Some Ideas on an Environmental Sample EssayIf you want to improve your knowledge in the field of management, you will find this pollution sample essay a great way to do so. Your assignment will be based on a particular location and will include facts and figures to support the point you are making. Once you have completed your assignment, you can see whether you did as well as you expected.Pollution is a health problem in many parts of the world. Pollution is caused by waste materials that get into our water supply. These materials include wastes from different industries, and even one's own home. The pollution sample essay questions ask you to provide examples of different types of pollution and then give details of how this pollution affects people in the area.It might be a surprise to you that many people believe that pollution is a natural phenomenon, something that all men are born with. However, scientists now believe that pollution is something that is caused by man's consumpt ion of these toxic wastes, such as lead, mercury, and other substances.Generally, this pollution includes things like the kind of dust, smoke, and fumes, and the particles that are left behind when chemicals are used, for example. It is not just that these materials are harmful to humans, but also to wildlife.You could perhaps think that an environmental problem that has such a wide range of problems, and one that affects the entire world, is not something you want to spend a lot of time on. However, when you are given the assignment, you should take the opportunity to learn about these problems in more detail.This pollution sample essay will help you learn about the effects that pollution can have on the environment. This also helps you understand why we need to limit the amount of pollutants we put into our water supply.By completing this pollution sample essay, you will be able to find out more about the problems surrounding pollution, and learn about the scientific studies that are currently being done to try and find ways to reduce these. You may also find that the assignment will help you increase your understanding of the current state of the environmental problem.

The Sullivans matrix report Essays

The Sullivans matrix report Essays The Sullivans matrix report Essay The Sullivans matrix report Essay Sullivans matrix introduces different ways to classify the IT/IS environment of an organisation. Within this matrix, there are four environments: Traditional, Opportunistic, Complex and Backbone. The idea of this report is to describe how the IS/IT environment of Inditex fits into Sullivans matrix. According to Ward Peppard (2002) organisations with a traditional IT/IS environment have a highly centralised control of their IT resources. IS is not critical to the business and IT is solely used to improve efficiency on a system-by-system basis. McAfee (2004) raises many points in his article to suggest that the IT/IS of Inditex fits into this Traditional environment. Inditex see IT as merely an enabler for their business. McAfee (2004) confirms this theory as he states that The role of IT, then, is to support the process (McAfee, 2004). Ward Peppard state that within a Traditional environment, IT is simply used to support business processes and to improve the efficiency of the organisation. Another point which supports the theory is that Inditex have an excellent IT and business alignment. business goals always shape the companys use of technology, never vice versa (McAfee, 2004). This portrays Inditex as being entirely business-led where organisational goals invariably define technological innovation. This ethos confirms their desire not to waste money on new systems which do not provide a business value or solution to a specific business problem. McAfee relates to this theory as an inside-out approach. To sum up the arguments, Inditex has one principle which fully shows that their IT/IS environment is Traditional: computerisation is standardised and targeted. You can see this on the low IT budget which is estimated 0. 5% of revenue and the IT staff of 50. Despite Inditexs focus on the Traditional environment, there are also subtle undertones of Sullivans other three IT/IS environments displayed within the organisation. For example, there are factors which show that elements of Inditexs IT/IS environment is Complex. They are dependent on their PDAs which can also be difficult to manage. In addition they are also largely decentralized, because each store manager has to manage his PDA. This is also the case with regards to their POS systems. Inditex is a company with branches around the world. This makes it difficult to manage each POS in every store. In some points, the IT/IS environment of Inditex also displays Opportunistic aspects. In the case of Inditex the attributes for a Complex and Opportunistic environment are very similar. However, one of the more important factors to consider is the teamwork and cooperation conducted within Inditex. Their success is mainly based on the decision making abilities of their staff. This strategy is ensured as technologists work with line managers to understand what the business requires and then start proposing solutions which shows that the workforce is closely integrated and dependent more upon teamwork and decision making than IT capabilities. This type of culture is defined by Ward Peppard (2002) as being an Opportunistic trait as they state that integration of systems occurs due to user-user cooperation occurs within this type of environment. We also examined whether Inditex had aspects of a Backbone IS/IT environment. This may be a factor as the business processes are highly customised, thus the stores may be dependent on PDAs for instance. However, we do not have enough information from the article to be sure whether traits of the Backbone environment exist within their structure. In the late 1990s when other organisations spent vast sums of money on new technologies, Inditex withheld a Traditional framework. Great success has ultimately been achieved while The relative absence of computers throughout Inditex is nothing short of amazing (McAfee, 2004). Inditex has minimized the use of technology to their business needs and therefore they perform efficiently. In our opinion it is not important to classify which IT/IS environment Inditex has. It is more important that the IT/IS environment matches the business environment and the business needs so that IT can become a value creator in the organisation. There are different types of information, which organisations have to handle. Examples of such information types include business process information (which documents any information about the processes of the organisation), information relating to physical-world observations (which relies on new technologies like GPS or RFID) and biological data containing biometrical information of their customers or employees. Government institutions also use public data like CCTV for public surveillance but the most important data types are those which indicates personal preferences or intentions which is often used by those within the retail market. Once these types of information have been collated, an organisational culture must be established to determine the way in which information should be stored, managed and shared within the organisation to adhere to the goals and objectives set out within the information strategy. Essential for the success of any information management strategy is the existence of an appropriate information culture. An information culture can be defined as the values, attitudes and behaviours that influence the way employees at all levels in the organization sense, collect, organize, process, communicate and use information. (Ward Peppard, 2002 p470) There are four types of information culture defined by Marchand (1995): Functional Culture Within this culture it is the managers prerogative regarding which information is made available to the staff. It also follows a hierarchical structure regarding information sharing. Sharing Culture In this culture there is flat structure which is utilised to encourage trust and openness in order to share information between management and staff members. This culture is based on emotions such as trust which can be either advantageous or detrimental to the operation of the organisation or department as these emotions can frequently change. Enquiring Culture This culture may be used as an effective prediction to provide guidance for future developments. It is based on a sharing culture where managers and staff collaborate while it enables the organisation to reduce the time-to-market of their products. Discovery Culture This culture adds to the enquiring culture and focuses on analysing the gathered information. This helps to provide the organisation with a view of changing environments, competitor performance, areas of possible expansion and potential market entry for the future etc. These cultures are mostly found as combinations in organisations. Organisations have different information assets and their staff members have different information needs. Therefore, in order to use these information assets appropriately you need a customised culture which is aligned to the information needs of the organisation. Tesco provide us with a good example of this cross-over in culture definition as information is generally produced at the managerial level and distributed amongst the workforce while it can also be shared amongst line managers and employees at all levels throughout the organisation. An enquiring culture is also used to develop certain areas of the business to enable future profitability while a discovery culture is in place for Tescos attempted entry into markets such as insurance, banking and Internet broadband. All of these points convey Tesco as a multi-culture organisation where different sectors of their business follow different cultures. As we have discussed, the behaviours and attitudes of a workforce can have a profound effect on the success of an organisations performance. For this reason, the information culture must match the requirements of employees in order to facilitate a successful information strategy. Trust and receptiveness are just two behavioural traits which must be monitored in order for employee acceptance. The importance of considering these factors is agreed by Ferguson et al. who state that sustainable competitive advantage will rely on two very human characteristics: insight and trust (Ferguson et al. , 2005 p58). From this point, we can conclude that the consideration of human aspects is vital for the strategic success of information and without an information culture, it can be very difficult to monitor and influence the behaviour and attitudes of the workforce. References Ferguson, G., Mathur, S., Shah, B. (2005). Evolving From Information to Insight. MIT Sloan Management Review, 46(2), 51-58. Marchand, D.A. (1995, 8 December). What is your companys information culture? Financial Times, pp. 10-11. Ward, J., Peppard, J. (2002). Strategic Planning for Information Systems. West Sussex, England: John Wiley Sons

Critically assess Jack Donnellys claim that human rights have become a Essay

Critically assess Jack Donnellys claim that human rights have become a hegemonic political discourse, or what Mervyn Frost calls settled norms of contemporary international society' - Essay Example The basic human rights of millions of people around the globe continue to be exploited.3 According to Jack Donnelly, human rights have become a hegemonic political discourse. Based on this assertion, human rights have been diluted with extensive political interferences. Additionally, this statement underlines that the powerful nations are increasingly dictating on the nature of human rights within the poor countries in the developing world.4 This perspective undermines the very goal of human rights-to promote equality and freedom among people from all walks of life. There are numerous perspectives towards the framework of human rights. Racial discrimination is among the most notable dimensions of human rights. This is epitomized by famous human rights activists like Martin Luther King Jr. His contribution towards the cause of human rights remains even today. His ideologies towards human rights have greatly contributed towards making the modern society increasingly equal. Despite the efforts of such people, powerful nations continue to influence other countries on the di rection that is supposedly acceptable for human rights. For instance, the extensive fighting in the Middle-East region over the past decades is a notable dimension of how human rights have become a hegemonic political disburse. Hundreds of thousands have been killed in these fights. In essence, the fighting has been largely triggered by political factors such as clamour for power and dominance. In view of these kinds of aspects, it is extremely pertinent to evaluate Jack Donnelly’s claim about the development of human rights as a hegemonic political discourse. This research narrows down on these perspectives while also evaluating the distinctive dimensions of human rights in the modern world. Human rights comprise of numerous dimensions. Within some contexts, human rights might refer to the prevention of any aspect of human exploitation. Within this context, human rights seek to protect

Project Management Coursework Example | Topics and Well Written Essays - 1500 words

Project Management - Coursework Example It will also correlate the process with necessary stakeholder, risks, and Pestle analysis as strategic tools in understanding the market where the Firm is targeting its business operation. A Gannt Chart is provided to sequentially schedule the desired time frame for Firm’s activities. Introduction There is nothing significant for an organization but to see its operational system working systematically to achieve plans. The Firm needs to adopt a mechanism in hiring employees to safeguard its interest and to ascertain that its human resource will be performing their respective tasks in compliance and in contribution to the achievement to its corporate goals. The management, on the other hand, must provide strategic direction to its employees by comprehensively understanding the risks and developments in the market. Strategic planning will help the company leverage itself from competitors and from the odds of dynamic market. Purpose This paper will explicate the process of recrui ting and selecting employees for a firm to enable enjoyment of optimum performance and achievement of goals. It is also aimed at providing appropriate systematic framework for recruitment strategy to acquire quality workers that could perform tasks and roles (Walter, 2008). Scope The scope of this study is limited only to its application to the firm’s recruitment process for either fix or contractual position. Objective This paper aims to explicate the hiring and selection process as significant in human resource management for the Firm and to correlate the matter to Firm’s performance management using optimized business analyses and strategic management. Recruitment and selection process The recruitment process will include the following steps (Walter, 2008). a. Setting and crafting of hiring and recruitment policy by the human resource department in partnership with the management; b. The management must determine the rationale of the hiring; the job’s purpose , duties, and responsibilities. It must also discuss the relation of the job to the management using job analysis (Gan & Kleiner, 2005). c. determination of positions that will be publicized for hiring; d. Identifying strategic areas where information on hiring are posted, advertised or announced. The posted information must clearly indicate the position available; the requirements needed from applicants; the skills needed; and the exact location of the office (Walter, 2008). e. Set actual date of examination and interview; f. Those who academically or skillfully qualify will be subjected for training and coaching (Guest &Conway, 1997; Harrison, 1997; Salman, Arnesson, & Shukur, 2009). g. Signing of contract for hired employees. This is the logical process about how the recruitment and selection procedures be enforced. The hiring policy will be the legal basis in laying down the contractual relations and the terms of employment. It’s often assumed that this is in consonance t o existing labor policy of the location where business is in operation. The publication or advertisement is the process of popularizing the vacancy to gain attention from possible applicants. The management must have thoroughly evaluated the hiring using job analysis to determine the relation of employee to the management. The examination will test the analytical capacity of the applicants and the interview will also help